2019版高考英语复习单元检测（十七）greatpeopleandgreatinventionsofancientchina

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1、单元检测（十七）GreatPeopleandGreatInventionsofAncientChinaⅠ.阅读理解ACalled“themanwhoshapedAmerica”and“thefatherofmodernindustrialdesign”，RaymondLoewymustbeoneofthemostinfluentialdesignersofalltime.Herevolutionizedtheindustry,workingasanadviserformorethan200companiesandcreatingde

2、signsforeverythingfrompackagingtorefrigerators,fromcarstotheinsidesofspaceships.Loewy'sdesignsallhadonethingincommon.TheywereshapedbytheMAYAprinciple—MostAdvancedYetAcceptable.Hisideawasthatpeoplewillnotacceptsolutionstodesignproblemsifthesolutionsaretoodifferentfromcu

3、rrentdesigns.Loewystartedhiscareerinindustrialdesignin1929byredesigningacopyingmachinefortheBritishmanufacturer,SigmundGestetner.The28yearolddesignercompletedthetaskinthreedaysandthedesignofthemachinelastedforthenext40years.TheGestetnercopyingmachinewasthebeginningofma

4、nydesignswhichusedstreamlining(流线型).Hedescribedthisas“beautythroughfunctionandsimplification”.Hespentthenext50yearsstreamliningeverythingfrompostagestampsandcompanylogos(商标)totheinsidesofstores.ThefamousGreyhoundbusandStudebakercarshowhisuseofstreamlininginaction.Heisp

5、erhapsmostfamousforhisredesignoftheLuckyStrikepackaging.In1940,thePresidentoftheLuckyStrikeManufacturingCompany,GeorgeWashingtonHill,betLoewy＄50,000thathecouldnotimprovetheappearanceofthegreenandredLuckyStrikepackets.Loewyacceptedthechallenge.Hechangedthebackgroundofth

6、epacketfromgreentowhite.Thenheputtheredluckystriketargetonbothsidesofthepacket.Thismadeitmoreeyecatchingandgreatlyincreasedsales.Itisnowrecognizedasadesignclassic.Loewy'slogodesignaimedat“visualretention(视觉保持)”.Hewantedtomakesurethatanyonewhosawthelogo,evenforashortwhi

7、le,wouldneverforgetit.HedesignedmanyhighlyvisiblelogosforfamouscompaniessuchasShellOil,Exxon,GreyhoundandNabisco.Bythemid20thcentury,hisindustrialdesignfirmwassofamousthathecouldsay“theaverageperson,leadinganormallife...isboundtobeindailycontactwithsomeofthethings,serv

8、icesorstructures”designedbyhisfirm.语篇解读：本文是一篇记叙文。文章主要介绍了20世纪最著名的美国工业设计师之一与美国工业奠基人雷蒙德·罗维。1．Loewy'sbiggestinfluencewasi