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1、AbstractInrecentyears,theworld,varioussportsdevelopmentisrapid,sportsenteredthemassmediaisinashortperiodoftime,andstartedviewingboomaplace,acloselywatchedTVshowform,themartialartssportsTVhotinourcountry.MartialartssportsTVscreenperformance,thetelevisionindustryinChina,alsoarousedth
2、econcernofthestrong,inanewroundofcompetition,eachbigTVprogramformadoptednewtypeprogram,toenhancethestrengthofthemediaitselfincompetition,andeconomically,obtaingoodbenefitatthesametime,China'sTVindustryputforwardthesocialresponsibilityofmedia,indigenousinnovationandindustrialization
3、operationnewrequirements.AsanewkindofTVprogramformandthecomprehensivecharacteristicsofmartialartsTVprograms,itiscloselyrelatedtoaudiencefspsychologicalchange,mediadevelopment,iscloselyconnectedwiththecurrentsocialculture,sportstelevisionmarketdevelopmentistremendous,potentialisinfi
4、nite.Findthemartialarts,therefore,thelocalizationwayofTVprograms,domesticTVworkersaredevotedtothestudyofthework,althoughtheroadisveryhard,forthedevelopmentofresistanceisverybig,butsportsthedevelopmentprospectofTVprograms,stillbevaluedbytheindustry.Inthispaper,in-depthstudyofhenanTV
5、nwulinwindrcombiningnwulinwind"successfulexperience,analyzestheproblemsexistinginthesportsTVprogramatthisstage,andthedevelopmentofChinesesportsprogramsputforwardthecorrespondingcountermeasures.Byapplyingthemethodofliteratureinvestigation,caseanalysis,theresearchnwulinwincT；through
6、theanalysisofthecontentandformsofnwulinwind”，onthesectionthroughtheresearchofhowtomakeanoverallunderstandingofthetransmissioncharacteristicsoftheMwulinwind11,aclearUwulinwind"intheprocessofspreadingthedisseminationeffect,thecurrentnwulinwind"inthenewmediaenvironment,howtousestareff
7、ectandbrandeffect,usingweibo,networkvideo,newmediaplatformspreadsportsevent,suchasmicroletteranalysisnwulinwind”intheculturaltransmissionofpracticalexperience,explorethetwo-wayinteractionbetweensportsandmassmedia,summarizesthesuccessfulexperienceofnwulinwind”，isaimedatprovidingrefe
8、renceformasssportsTVdevelo
