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1、AbstractForthemodemmanufacturingenterprises,marketingabilityaretheimportantaspectofenterprisecomprehensivestrength,brandmarketingaspartoftheenterprisemarketingstrategy,playanimportantrole,forthesustainabledevelopmentoftheenterprisehasimportantandprofoundinflue
2、nce.Enterprisestoobtainsustainablecompetitiveadvantage,wemustbuildconformstotheenterprise'sownhighlevelofmarketingidea,theenterprisebrandsymbol,brandimageintotheconsumers1psychologicalcognition,makeconsumerrecognition,trustandchoice,purchaseproductsenterprises
3、.Brandmarketingisthekeytobuildthebrandcorevalue,thecorevalueofbrandmusthaveasignificantlydifferentfromotherbrandsandthedifferenceoftheinfection,canlettheconsumereasyrecognition,visualsenseandtheprofoundmemory,canprobeintotheconsumerheart,encourageanddrivetheco
4、nsumeridentity,thefeelingoflike,toproducepurchasebehavio匚Inthispaper,firstofall,fromthebasictheoryofbrandmarketing,cardingbrandmarketingtheory,onthebasisofreviewingtheresearchesinNEWPIGcompanybrandmarketingpresentsituation,discovereditsexistencethedeficiency,a
5、ndthenbasedontheproblemsexistinginNEWPIGcompanyspecificstrategyofbrandmarketing.Specifically,thisarticleisdividedintofourparts,firstlymainlyintroducestheresearchbackground,significanceofthepaper,relevanttheoriesreview,etc.;secondlypartincludesthemainanalysisof
6、thespecificconditionsoftheNEWPIGcompanybrandmarketing,includingNEWPIGcompanybrandmarketingofinternalandexternalenvironmentanalysisandSWOTanalysis,aswellasthepresentsituationoftheNEWPIGcompanybrandmarketing;finallymainlyaimsattheproblemsofNEWPIGcompanybrandmark
7、eting,putforwardspecificbrandmarketingstrategy,includingbrandpositioningstrategyandbrandcommunicationstrategy,andinordertoguaranteethesuccessfulimplementationofthestrategyandtakethenecessarysecurity,includingorganizationstructure,personneltraining,enterprisecu
8、ltureandmarketingprocessreengineering,etc.Keywords:BrandmarketingMarketingstrategyNEWPIG摘要IAbstractII图目录V表目录VI1绪论1.1研究背景和意义(1)1.2相关文献综述(2)1.3研究方法和创新点(6)2品牌营销理论2.1品牌营销的内容(7)2.2品牌营销的
