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1、外文翻译原文EshanJournaloftheWorldManagerMaterialSource:www.sina.com.cmAuthor:Jacoby,J,R.WChestnut.First,theimpactofcustomersatisfactionandloyaltyAdmittedly,customersatisfactionandloyaltyisnotasimplerelationshipbetween,especiallyconsideringthedifferentnatureofcompetitionin
2、themarketaftertherelationshipbecomesevenmorecomplicated.Mostoftheenterprisesinthecompetitivemarkethasarichlife,especiallythosewithlowprofitmargins,relyonlarge-scaledistributionofahigherreturnoninvestmententerprises,suchasretailbusinesses,customersatisfaction,customer
3、loyaltymarketingfortheindexishigh;However,foracertainmonopolypoweroftheenterprise,customersatisfaction,customerloyaltyinaperiodoftimeconstraintsfortheroleofsmall,becausethecustomernoextrachoice.Monopolyofthemarket,companiesnoincentivetoimprovecustomersatisfaction,but
4、stillabletoenjoyfullythetremendousloyaltybenefits,suchasthetelecommunicationsmarket.Sincetherequirementsoffreecompetition,themonopolybythelegalandmoralconstraints,enterprisescanmaintainamonopolyconditionsaremoreharsh,facefrompeerswithintheindustryandemergingthreatofs
5、ubstitutesisonlyamatteroftime.CustomersatisfactionistheultimatedecisiEshanJournaloftheWorldManageronisstillanimportantfactorincustomerloyalty.BecausetheskillsareIntelincomputerchipmarkethasbeeninapositionofabsolutesuperiorityfullyshare.However,withtheAMDchip,theemerg
6、enceofotherbrands,Intel'smonopolystatushasbeenagreatchallenge,whileIntelinSingaporeandtheEuropeanUnionalsoconductedasurveyofanti-monopoly,SingaporealsoisIntel'santicompetitiveconductuptotwomorethantenmillionU.S.dollarsinfines.Intelisahigh-techcompaniestomasterthetech
7、nologyislockedanimportantfactorincustomerloyalty,Intelhas6maintainedagoodreputationoftheproductrecord,however,whennewcompetitorsemerge,Intelalsobegantocustomersatisfactionandloyaltynervousthe.Intelpreviouslyenjoyedhighlevelsofcustomerloyaltyasthemarketchangesthecompe
8、titivestructureofthefacemanyuncertainties.Becausetheindustrialproductionofconsumergoodscompaniesgenerallylowbarrierstocompetitionin
