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ID:45197410
大小:500.00 KB
页数:24页
时间:2019-11-10
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1、EnglishWritingforaBusinessCareer职场英语写作李向奇flslxq@sina.comMarch,2010OutlinePartIFundamentalsofbusinesswritingPartIICriteriaforeffectivebusinessWritingPartIIIContentsandformationsofthebookPartIVProblemstobetackledinthiscoursePart1.FundamentalsTheoriesrelatedtocomm
2、unicationsHumanneedsStrokingandJohariwindowTheoryXandTheoryYMarketingconceptInterculturalknowledge/SRC(自我参照标准)1.1Maslow’sHierarchyofNeedsHumanneedsLowerlevelneeds--Physiological--Safety--SocialHigherlevelneeds--Esteem--Self-actualization1.2StrokingandJohariWind
3、owStrokingTransactional(相互作用分析)termforidentifyingthewayothersgiverecognitiontoapersonPositivestrokeReceivingcongratulatoryphonecallsorletterNegativestrokeReceivingunfavorableandhurtfulcomments1.2TrustLeadstoReciprocalSharingDepictedinExpandedOpenAreainJohariWi
4、ndowChapter11.2Johariwindow1.Freeoropenarea---whatweknowaboutourselvesandothersaboutus.2.Blindarea---othersknowaboutus,butwedon’tknowaboutourselves3.Hiddenarea---Thingsweknowaboutourselves,otherdon’tknow4.Unknownarea---thingswedon’tknowandothersdon’tknowaboutus
5、1.2JohariwindowThepurposeistoexpandtheopenarea,decreasetheblindandhiddenarea,thereforeleadingtohigherlevelofinterpersonalsharing.Trustissomethingthatmustbeearned.Trustandopennessleadtobettercommunicationbetweenpeople.Inbusinessweaimatbothtask–orientedcommunicat
6、ionandemotionalcommunication.1.3XtheoryandYtheoryofmanagementstylesTheoryX:Traditionalstyle,--meetlowerlevelofhumanneeds,--exercisestrongcontrolovertheemployees,--employexternalincentives,e.g.jobsandpaychecksTheoryY:Modernstyle--Meethigherlevelneeds--Balancecon
7、trolandindividualfreedom--Lessentheexternalmotivation,e.g.empowerment1.4ChangesinmarketingMixfrom4Psto4CsProduct---designorproductionPriceandPlace–distributionPromotion---marketingcommunicationThe4Psdeterminehowagoodorserviceismadeandprovided,howmuchitcosts,whe
8、reitisdistributedandhowitispresentedinallcompanycommunication.4CsCustomer-focusoncustomerswantsandneedsversusproductCost-–whatitcostsacustomertoownaproductinsteadofhowtopric
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