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1、AbstractInordertomaintainthegraduallysteadygrowthofourcountry'seconomyandthesteadyprogressofurbanization,stateandlocalgovernmentsareconstantlyincreasinginvestmentonrailwayandurbanrailtransit,andtheprospectsofrailwayandrailtransitinvestigationindustryisverybroad.SiYuanEngineeringIn
2、vestigationInstituteisregardedasthefirst-classRailwayInvestigationandDesignInstituteathome,howtoseizetheopportunityandracetocontrolthemarket,whichhasthenecessityandurgencyofrealityonthedevelopmentstrategyresearchofenterprise.ThispapertakesEngineeringInvestigationInstituteastherese
3、archobject,synthesizingenterprisemarketstrategy,enterprisemanagementmethodsandtheories,andadoptingthetypeofcasetoconductresearch.BasedonfullyanalyzingthecurrentsituationoftheinvestigationindustryandmarketcompetitionwhichEngineeringInvestigationInstituteisconfrontedwith,thispaperha
4、sstudiedexternalenvironmentandinternalresourcesontheEngineeringInvestigationInstituteanddonesystematicanalysisontheexternalopportunitiesandthreats,internaladvantagesanddisadvantagesofEngineeringInvestigationInstitutebyusingthemethodofcombinationanalysisonenterprisecompetitivenessa
5、ndSWOTanalysis.Inaddition,thispaperhasconductedquantitativeevaluationandanalysisontheexternalandinternalenvironmentofEngineeringInvestigationResearchInstitutebyadoptingfactorevaluationmatrix(EFE&IFE).Basedonabove,thispaperhasputforwardtheoveralldevelopmentstrategy,competitivestrat
6、egy,functionalstrategyandthemeasuresforstrategicimplementationinEngineeringInvestigationInstitutebytermsofmatchinganalysisonchoosingstrategy.Basedontheanalysisandresearch,thispaperarguesthatEngineeringInvestigationInstituteshouldadoptintensivegrowthstrategyinthefieldofrailtransiti
7、nvestigationtoimprovetechnologicaladvantagesofproductsandthequalityofinvestigationservicesandthentoconsolidatethemarketposition,expandtheexistingmarketsharetomakeEngineeringInvestigationInstitutefullyplayandimproveitscompetitiveadvantages,andmakeitbecomethemostexcellentrailwayinve
8、stigationenterpriseinchinaandfaci