通信设计院发展战略分析——以cmdi为例进行发展战略分析

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1、北京邮电大学工商管理硕士学位论文AResearchaboutDevelopmentStrategyofCommunicationDesignInstituteABSTRACTChoiceofEnterprisedevelopmentstrategyisallimportantpartofenterprisemanagement．Itisaholisticlong-termplanningabouttheemerpfisedevelopment．ThiswillbeChinaMobileGroupDesignInstituteCo．，Ltd．(hereinafterrefe

2、rredtoasCMDIDesignInstitute)asastrategicresearchobject，throughthestudyoftheoreticalapproachestostrategicandinnovativeapplicationstohelpenterprisesfullyunderstandtheinternalandexternalenvironmentalsituation，graspthelawofmarketcompetition，breakingthroughthedevelopmentofdilemma．Thispaperisdi

3、videdintothreeparts．Thefirstpartoftheanalysisofmodemstrategicmanagementtheorybasedonthechangeandadaptability,combinedwithcurrentindustrysituationandbusinesspractice，innovativewaytoadapttostructuraltransition，asetofcorporatestrategicresearchmethodology．Thesecondpart，theapplicationofthismet

4、hodology,forCMDIdesigninstituteascientific，systematicandforward-lookingstrate西canalysis，includingreviewofthedevelopmentandtheintemalandextemalenvironment．Thethirdpart，basedonstrategicanalysis，developCMDIinstitute’Sstrategicobjectives，coreprogramsandsupportinginitiatives，andstrivetoguideth

5、eCMDIinstituteasolidmarketpositioninthenewera，thesustainedandhealthydevelopmentofdecision-makingsupport．Inthispaper,othercommunicationdesignunitswillalsoprovideareference．KEYWORDS：DesignInstituteofstrategicBusinessdevelopmentofinnovativeStrategyforEcologicalAnalysis2北京邮电大学工商管理硕士学位论文目录第一章结

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