国内快餐市场微观与宏观分析1

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1、AFeasibilityStudyofFastFoodRestaurant--AotalianinChinaMembers:DongYafeiKangXiaoqingGaoRuixueFuXiangningThisisalow-carbonfastfoodrestaurantoriginatedfromNewYork,itssloganis“Lovefood,lovelife,lovetheearth!”Abriefintroduction:1.Politicalenvironment2.Economicenvironment3.

2、Socioculturalenvironment4.TechnologicalenvironmentMacroenvironment:1．stablegovernment2．soundlegalsystem3.WTOP:E:1、increasingGDP2.prosperousyetcompetitivefastfoodmarketS:1.lifestylechanges2.environmentalprotection3.Localization4.fastfoodcultureT:1.formerexperienceItcan

3、learnexperiencefromthosewhichenterChina’smarketaheadofit.2.completetransportationnetwork3.difficultyinstickingtoitsconcept(theprocessofproducing)Mircoenvironment1.Company2.Suppliers3.Customers4.CompetitorscompanyAlreadypopularinNewYork,enjoyingthefameofbeingenvironmen

4、tallyfriendly.FavoredbyHollywoodstarssuppliersStandingstricttest—highcost.customersThisrestaurantcaterstopeoplewhopursueahealthylifecompetitorsMultinationalfastfoodrestaurantsLocalcateringindustries.Advantages:advancedconcepthealthyfoodDisadvantages:limitedmarkethighp

5、roductpricestheendthanks