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ID:42204614
大小:1.91 MB
页数:32页
时间:2019-09-10
《亚太区商务报告(英文版)》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Asia-PacificcommercereportSitecore2018SitecoreContentsExecutivesummary1.Keyfeaturesofexperiencecommerce1.1Importanceofpersonalisedcontentandexperience1.2Businessinsights1.3Thisreport2.CommercesnapshotacrossAsia-Pacific2.1Theshiftonlineforconsumerandbusiness2.2Commercereadiness3.Benefitsofamoredeve
2、lopeddigitalmarketingstrategy3.1Revenuebenefits3.2Achievingbetterbusinessoutcomes3.3Benefitsofusingdigitaltools4.Businessperspectives4.1Perspectivesonthecustomerjourneyandcommerce4.2Digitalmarketingandcommerce4.3Barrierstoadoptingdigitaltools5.Keyactionstoachievebusinesschange5.1Thefutureofcommerc
3、eandrisksofinaction5.2KeyactionsReferencesAppendixA:SurveyandmodellingapproachContactsLimitationofourworkGeneraluserestrictioniii124455688810111112141717171921222323...withsubstantialbenefitsforbusiness.A5%increaseintheshareofcustomerpurchasesconducteddigitallyisassociatedwith3.5%riseinrevenuegrow
4、thora$525,000additionalrevenueforabusinesswithrevenueofUS$15millionHowever,therearebarrierstodigitaladoptionforbusiness.Asia-PacificcommercereportThecommercejourneyisoccurringacrossmultiplepromotionalchannels...TheaveragebusinessintheAsia-Pacificuses5promotionalchannels.•96%ofbusinessesuseemailand
5、websites•90%usewordofmouth•89%usesocialmedia•77%usemobileapps....andincreasinglyonline...higherutilisationofdigitalchannelsispreferredbybusinesses5percentagepointsIntegration•Australia•NewZealand•China•SingaporeCitedby25–28%ofbusinessesiiCost•India•JapanCitedby26–31%ofbusinessesSitecoreiiiExecutiv
6、esummaryThecommercejourneyisincreasinglyoccurringacrossmultiplephysicalanddigitalchannels.Businesseshaveopportunitiestointeractwithpotentialcustomersacrossthesechannelsanditisimportantthattheymakethemostofeachoftheseinteractions.‘Experiencecommerce’isthefocusontheend-to-ende-commercejourney,usingt
7、hepersonalisationofcontenttopresentrelevantcampaignsandproductrecommendationstocustomersacrossmultiplechannels.Theend-to-endcustomerjourneyandthefocusonthecustomerexperienceshouldbeattheforefrontofbusinessconside
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