亚太区商务趋势报告：实现数字化变革 助企业创造营收

《亚太区商务趋势报告：实现数字化变革 助企业创造营收》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、Asia-PacificcommercereportSitecore2018SitecoreContentsExecutivesummaryiii1.Keyfeaturesofexperiencecommerce11.1Importanceofpersonalisedcontentandexperience21.2Businessinsights41.3Thisreport42.CommercesnapshotacrossAsia-Pacific52.1Theshiftonlineforconsumerandbusiness52.2Commercereadines

2、s63.Benefitsofamoredevelopeddigitalmarketingstrategy83.1Revenuebenefits83.2Achievingbetterbusinessoutcomes83.3Benefitsofusingdigitaltools104.Businessperspectives114.1Perspectivesonthecustomerjourneyandcommerce114.2Digitalmarketingandcommerce124.3Barrierstoadoptingdigitaltools145.Keyac

3、tionstoachievebusinesschange175.1Thefutureofcommerceandrisksofinaction175.2Keyactions17References19AppendixA:Surveyandmodellingapproach21Contacts22Limitationofourwork23Generaluserestriction23Asia-PacificcommercereportThecommercejourneyisoccurringacrossmultiplepromotionalchannels...The

4、averagebusinessintheAsia-Pacificuses5promotionalchannels.•96%ofbusinessesuseemailandwebsites•90%usewordofmouth•89%usesocialmedia•77%usemobileapps....andincreasinglyonline...higherutilisation5ofdigitalchannelsispreferredbypercentagebusinessespoints...withsubstantialbenefitsforbusiness.

5、A5%increaseintheshareofcustomerpurchasesconducteddigitallyisassociatedwith3.5%riseinrevenuegrowthora$525,000additionalrevenueforabusinesswithrevenueofUS$15millionHowever,therearebarrierstodigitaladoptionforbusiness.IntegrationCost•Australia•India•NewZealand•Japan•China•SingaporeCitedb

6、y25–28%ofbusinessesCitedby26–31%ofbusinessesiiSitecoreExecutivesummaryThecommercejourneyisincreasinglyBusinesseswouldideallyliketoseeoccurringacrossmultiplephysicalmoreoftheiroperationsonline,Aboutthisstudyanddigitalchannels.Businesseshavepreferring5percentagepointshigheropportunities

7、tointeractwithpotentialutilisationofdigitalchannels.Thisreport,commissionedbycustomersacrossthesechannelsanditThisalignswithoureconomicmodelling,Sitecore,aimstounderstandisimportantthattheymakethemostwhichfindsthatforevery5%increasecommercetrendsandbusinessofeachoftheseinteractions.in

8、thesh