《商业案例分析》课件

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1、北京大学管理咨询协会ConsultingAssociationofPKU>>ConsultingAssociationofPKUCaseInterview--ProfitDownFirst北京大学咨询管理协会>>ConsultingAssociationofPKUCaseInterviewManymanagementconsultingfirms,especiallythestrategyfirmslikeSecondThird>>ConsultingAssociationofPKUFirstSecondThirdTheseproblem-s

2、olvingexercises,knowngenerallyas“casequestions”-screencandidates-determinewhichpeoplereallyhavewhatittakestobeareal,live,card-carryingmanagementconsultant.北京大学咨询管理协会CaseInterview>>ConsultingAssociationofPKUFirstSecondThirdFifthTohelpyougetahandleonthem,wehaveidentifiedfourd

3、ifferentcategoriesofquestions:1.Market-sizingquestions2.Businessoperationsquestions3.Businessstrategyquestions4.Bigbase(Strategy,Marketing,HumanResources)北京大学咨询管理协会CaseInterview>>ConsultingAssociationofPKUFirstSecondThirdFourthFifthBusinessOperationsCases-ProfitDown“Operati

4、ons”referstoallthethingsinvolvedinRunningabusinessGettingproductoutthedoor.北京大学咨询管理协会>>ConsultingAssociationofPKUFirstSecondThirdFourthFifthInamanufacturingplant,thiswouldinclude-Thepurchasingandtransportingofrawmaterials,-Themanufacturingprocesses,-Theschedulingofstaffandf

5、acilities,-Thedistributionoftheproduct,-Theservicingofequipmentinthefield北京大学咨询管理协会BusinessOperationsCases-ProfitDown>>ConsultingAssociationofPKUFirstSecondThirdFourthFifthInitsbroadestsense,operationswouldeveninclude-Thesalesandmarketingofthecompany’sproducts-Thesystemsuse

6、dtotracksales.北京大学咨询管理协会BusinessOperationsCases-ProfitDown>>ConsultingAssociationofPKUFirstSecondThirdFourthSomeofthemosttypicalcasequestionsofthistypearethosethatrequirethecandidatetoexplainwhyacompany’ssalesorprofitshavedeclined.北京大学咨询管理协会BusinessOperationsCases-ProfitDow

7、n>>ConsultingAssociationofPKUFirstSecondThirdFourthFifthOptimizingYourBusinessOperationsAnswersRequirebasicbusinessknowledge(or,inplaceofthat,agooddealofcommonsense)Requirethecandidatetothinklikeadetective.北京大学咨询管理协会>>ConsultingAssociationofPKUFirstSecondThirdFourthFifthFor

8、exampleAnairlinehasbeenlosingmoneywhileitsmarketsharehasincreased.北京大学咨询管理协会Optimi