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1、HBR.ORGSeptemBeR2012reprinTr1209FAreYouSolvingtheRightProblem?Mostfirmsaren’t,andthatunderminestheirinnovationefforts.byDwayneSpradlinFOrArTIClErEPrInTsCAll800-988-0886Or617-783-7500,OrvIsIThbr.orgDwayneSpradlinisthepresidentandCEOofInnoCentive,anonlinemarketplacethatconnectsorganizat
2、ionswithfreelanceproblemsolversinamultitudeoffields.Heisacoauthor,withAlpheusBingham,ofTheOpenInnovationMarketplace:CreatingValueintheChallengeDrivenEnterprise(FTPress,2011).AreYouSolvingtherightProblem?Mostfirmsaren’t,andthatunderminestheirinnovationefforts.byDwayneSpradlin“IfIweregi
3、venonehourtosavetheplanet,Iwouldspend59minutesdefiningtheproblemandoneminuteresolvingit,”AlbertEinsteinsaid.Thosewerewisewords,butfromwhatIhaveobserved,mostorga-nizationsdon’theedthemwhentacklinginnovationprojects.In-deed,whendevelopingnewproducts,processes,orevenbusinesses,mostcompan
4、iesaren’tsufficientlyrigorousindefiningtheproblemsthey’reattemptingtosolveandarticulatingwhythoseissuesareim-portant.Withoutthatrigor,organizationsmissopportunities,wasteOOresources,andenduppursuinginnovationinitiativesthataren’trrCEICEIalignedwiththeirstrategies.Howmanytimeshaveyouse
5、enaprojectuuCOCOgodownonepathonlytorealizeinhindsightthatitshouldhavegoneAAnnTIATIAdownanother?Howmanytimeshaveyouseenaninnovationpro-IsIsrCrCgramdeliveraseeminglybreakthroughresultonlytofindthatitcan’tn:n:beimplementedoritaddressesthewrongproblem?Manyorganiza-ATIOATIOrrTTtionsneedtob
6、ecomebetterataskingtherightquestionssothattheyIllusIllustackletherightproblems.COPyrIgHT©2012HArvArdBusInEsssCHOOlPuBlIsHIngCOrPOrATIOn.AllrIgHTsrEsErvEd.September2012 HarvardBusinessreview 3arEyouSolviNgthErightproblEM?Iofferhereaprocessfordefiningproblemsthatthemtocancelill-fatedpro
7、gramsmuchearlierthananyorganizationcanemployonitsown.Myfirm,theyotherwisewouldhaveandthenredeploytheirInnoCentive,hasusedittohelpmorethan100cor-resources.porations,governmentagencies,andfoundationsInourearlyyears,wefocusedonhighlyspecificimprovethequalityandefficiencyoftheirinnova-tec
8、hnica
