The Real Ledership Lesson of Steve Jobs

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1、FocusSimplifyTakeWhenBehind,ResponsibilityLeapfrogEndtoEnd150100150100PutProductsDontBeaBendRealityImputeBeforeProfitsSlavetoFocusGroups150150100100PushforTolerateOnlyEngageKnowBoththePerfectionAPlayersFace-to-FaceBigPictureand150150150TheDetails1001001001501001501001501

2、00CombinetheStayHungry,HumanitieswithStayFoolishTheSciences150150100100150100150100HBR.ORGTheRealLeadershipLessonsofSteveJobsSixmonthsafterJobssdeath,theauthorofhisbest-sellingbiographyidentifiesthepracticesthateveryCEOcantrytoemulate.byWalterIsaacsonILLUSTRATION:TREVORN

3、ELSONApril2012 HarvardBusinessReview 93THEREALLEADERSHIPLESSONSOFSTEVEJOBS“Thepeoplewhoarecrazyenoughtothinktheycanchangetheworldaretheoneswhodo.”ApplesThinkDifferentcommercial,1997HISSAGAIStheentrepreneurialcreationmythwritmentioneveryPixarlm.Andashebattledhisnallarge

4、:SteveJobscofoundedAppleinhisparentsga-illness,Jobswassurroundedbyanintenselyloyalragein1976,wasoustedin1985,returnedtorescuecadreofcolleagueswhohadbeeninspiredbyhimforitfromnearbankruptcyin1997,andbythetimeheyearsandaverylovingwife,sister,andfourchildren.died,inOctober

5、2011,hadbuiltitintotheworldsSoIthinkthereallessonsfromSteveJobshavemostvaluablecompany.Alongthewayhehelpedtobedrawnfromlookingatwhatheactuallyaccom-totransformsevenindustries:personalcomputing,plished.Ionceaskedhimwhathethoughtwashisanimatedmovies,music,phones,tabletcom

6、puting,mostimportantcreation,thinkinghewouldanswerretailstores,anddigitalpublishing.HethusbelongstheiPadortheMacintosh.InsteadhesaiditwasAp-inthepantheonofAmericasgreatinnovators,alongplethecompany.Makinganenduringcompany,hewithThomasEdison,HenryFord,andWaltDisney.said,

7、wasbothfarharderandmoreimportantthanNoneofthesemenwasasaint,butlongaftertheirmakingagreatproduct.Howdidhedoit?Businesspersonalitiesareforgotten,historywillrememberschoolswillbestudyingthatquestionacenturyhowtheyappliedimaginationtotechnologyandfromnow.HerearewhatIconsid

8、erthekeystohisbusiness.success.InthemonthssincemybiographyofJobscameout,countlesscommentatorshavetriedtodrawma