格里芬管理学英文题库计划职能及其答案

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1、格里芬管理学英文题库：计划职能第7章规划与决策的基本要素1、Thefirststepintheplanningprocessis1)Statingtheorganization’smission.2)Understandingtheenvironment.3)Combiningtacticalgoalsandplans.4)Decisionmaking.2、The_____oftheQuakerOatsCompanyis“tomeettheneedsofconsumersthroughinnovativemark

2、etingandmanufacturingofhealthful,good-tastingproductsthatcontributetoahealthylifestyleandconsumerwell-beingaroundtheworld,yieldingabove-averagereturnsovertimeandforourshareholders.”1)Operationalgoal2)Tacticalplan3)Strategicplan4)Mission5)Operationalplan3、Inor

3、dertoenhanceemployeemotivation,goalsshouldbe1)Easytoaccomplish.2)Broad.3)Separatefromrewards.4)Moderatelydifficult.4、A(n)________isastatementoftheorganization’suniquepurposeanditsscopeofoperations.1)Mission2)Strategicgoal3)Operationalgoal4)Tacticalgoal5、A(n)_

4、____forMothersAgainstDrunkDrivingcouldbe“toreducethenumberofdeathsasthedirectresultofdrunkdrivingby10percentnextyear.”1)Tacticalplan171)Mission2)Operationalgoal3)Operationalplan4)Strategicgoal6、A(n)_____forMothersAgainstDrunkDrivingcouldbe“torunanadeveryweekd

5、uringtheBuffy,theVampireSlayertelevisionshow.”Itwoulddevelopnaturallyoutofatacticalgoal“todevelopanadvertisingcampaignforthesummermonthsthatwouldreachteenagers.”1)Vision2)Mission3)Operationalgoal4)Operationalplan5)Strategicgoal7、KaselIndustriessellsslicingmac

6、hinesusedinmeatprocessing.MiddlemanagersatKaselIndustrieshaveseta(n)_____toincreaseproductionby20percentbyeliminatingtwoassemblylinestepswithinthenext18months.1)Tacticalgoal2)Mission3)Operationalgoal4)Operationalplan5)Strategicgoal8、Whichofthefollowingstateme

7、ntsbestreflectstheproperapproachtogoalsetting?1)Topexecutivessetgoalsforeveryoneintheorganization.2)Goalsshouldbesetstartingfromthebottomoftheorganization.3)Individualgoalsshouldbesetfirstandthenorganizationalgoals.4)Managersshouldsetgoalsfortheirownlevelinth

8、eorganization.5)Middlemanagerssetgoalsforallmanagerslowerthanthem9、Tacticalplansaretobattleswhatstrategyistowar.1)TRUE2)FALSE10、Achievingatargetlevelofmarketshareforaspecificproductisanex