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ID:52022987
大小:145.50 KB
页数:17页
时间:2020-03-21
《格里芬管理学英文题库计划职能及其答案解析.doc》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、格里芬管理学英文题库:计划职能第7章规划与决策的基本要素1、Thefirststepintheplanningprocessis1)Statingtheorganization’smission.2)Understandingtheenvironment.3)Combiningtacticalgoalsandplans.4)Decisionmaking.2、The_____oftheQuakerOatsCompanyis“tomeettheneedsofconsumersthroughinnovativemarketingandmanufact
2、uringofhealthful,good-tastingproductsthatcontributetoahealthylifestyleandconsumerwell-beingaroundtheworld,yieldingabove-averagereturnsovertimeandforourshareholders.”1)Operationalgoal2)Tacticalplan3)Strategicplan4)Mission5)Operationalplan3、Inordertoenhanceemployeemotivation,g
3、oalsshouldbe1)Easytoaccomplish.2)Broad.3)Separatefromrewards.4)Moderatelydifficult.4、A(n)________isastatementoftheorganization’suniquepurposeanditsscopeofoperations.1)Mission2)Strategicgoal3)Operationalgoal4)Tacticalgoal5、A(n)_____forMothersAgainstDrunkDrivingcouldbe“toreduc
4、ethenumberofdeathsasthedirectresultofdrunkdrivingby10percentnextyear.”1)Tacticalplan171)Mission2)Operationalgoal3)Operationalplan4)Strategicgoal6、A(n)_____forMothersAgainstDrunkDrivingcouldbe“torunanadeveryweekduringtheBuffy,theVampireSlayertelevisionshow.”Itwoulddevelopnatu
5、rallyoutofatacticalgoal“todevelopanadvertisingcampaignforthesummermonthsthatwouldreachteenagers.”1)Vision2)Mission3)Operationalgoal4)Operationalplan5)Strategicgoal7、KaselIndustriessellsslicingmachinesusedinmeatprocessing.MiddlemanagersatKaselIndustrieshaveseta(n)_____toincre
6、aseproductionby20percentbyeliminatingtwoassemblylinestepswithinthenext18months.1)Tacticalgoal2)Mission3)Operationalgoal4)Operationalplan5)Strategicgoal8、Whichofthefollowingstatementsbestreflectstheproperapproachtogoalsetting?1)Topexecutivessetgoalsforeveryoneintheorganizatio
7、n.2)Goalsshouldbesetstartingfromthebottomoftheorganization.3)Individualgoalsshouldbesetfirstandthenorganizationalgoals.4)Managersshouldsetgoalsfortheirownlevelintheorganization.5)Middlemanagerssetgoalsforallmanagerslowerthanthem9、Tacticalplansaretobattleswhatstrategyistowar.
8、1)TRUE2)FALSE10、Achievingatargetlevelofmarketshareforaspecificproductisanex
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