格里芬管理学英文题库计划职能及其答案解析.doc

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1、格里芬管理学英文题库：计划职能第7章规划与决策的基本要素1、Thefirststepintheplanningprocessis1)Statingtheorganization’smission.2)Understandingtheenvironment.3)Combiningtacticalgoalsandplans.4)Decisionmaking.2、The_____oftheQuakerOatsCompanyis“tomeettheneedsofconsumersthroughinnovativemarketingandmanufact

2、uringofhealthful,good-tastingproductsthatcontributetoahealthylifestyleandconsumerwell-beingaroundtheworld,yieldingabove-averagereturnsovertimeandforourshareholders.”1)Operationalgoal2)Tacticalplan3)Strategicplan4)Mission5)Operationalplan3、Inordertoenhanceemployeemotivation,g

3、oalsshouldbe1)Easytoaccomplish.2)Broad.3)Separatefromrewards.4)Moderatelydifficult.4、A(n)________isastatementoftheorganization’suniquepurposeanditsscopeofoperations.1)Mission2)Strategicgoal3)Operationalgoal4)Tacticalgoal5、A(n)_____forMothersAgainstDrunkDrivingcouldbe“toreduc

4、ethenumberofdeathsasthedirectresultofdrunkdrivingby10percentnextyear.”1)Tacticalplan171)Mission2)Operationalgoal3)Operationalplan4)Strategicgoal6、A(n)_____forMothersAgainstDrunkDrivingcouldbe“torunanadeveryweekduringtheBuffy,theVampireSlayertelevisionshow.”Itwoulddevelopnatu

5、rallyoutofatacticalgoal“todevelopanadvertisingcampaignforthesummermonthsthatwouldreachteenagers.”1)Vision2)Mission3)Operationalgoal4)Operationalplan5)Strategicgoal7、KaselIndustriessellsslicingmachinesusedinmeatprocessing.MiddlemanagersatKaselIndustrieshaveseta(n)_____toincre

6、aseproductionby20percentbyeliminatingtwoassemblylinestepswithinthenext18months.1)Tacticalgoal2)Mission3)Operationalgoal4)Operationalplan5)Strategicgoal8、Whichofthefollowingstatementsbestreflectstheproperapproachtogoalsetting?1)Topexecutivessetgoalsforeveryoneintheorganizatio

7、n.2)Goalsshouldbesetstartingfromthebottomoftheorganization.3)Individualgoalsshouldbesetfirstandthenorganizationalgoals.4)Managersshouldsetgoalsfortheirownlevelintheorganization.5)Middlemanagerssetgoalsforallmanagerslowerthanthem9、Tacticalplansaretobattleswhatstrategyistowar.

8、1)TRUE2)FALSE10、Achievingatargetlevelofmarketshareforaspecificproductisanex