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1、浅析原创视频的广告效果发展趋势摘要自媒体如雨后春笋般崛起,移动互联的迅猛发展使得广告愈发难以真正的直击目标受众,加之眼花缭乱的广告世界使受众们早就开始有意识的规避,有意识地通过各种方法进行抵制，让传统广告的广告效果逐渐消退。而传统广告又因为其天生的不足,无法完美适应当下的发展需求,在这样的背景之下,网络视频广告尤其以原创视频为主的广告形式应运而生并不断发展,受到更多受众的喜欢和关注!专利和版权意识迅速冲击互联网媒体,视频网站的运作成本也呈现快速的上升趋势,于是从《屌丝男士》这类自制剧的出现到自媒体爆炸时期的《二更视频》这类原创视频的空前成功,使得各大视频网站加大投
2、入，进行原创视频的制作。又由于原创视频比传统影视剧审查更为容易,加之成本更少，制作相对简单以及更能精确的送达受众,使得原创视频成为了不可或缺的广告投放平台,原创视频的广告化也日趋明显。本文出于对原创视频和广告间不可或缺的关系,浅析广告效果视野下的原创视频发展趋势~关键词：原创视频广告、广告效果、传播、趋势、发展。ABSTRACTSincethemediahassprungup,therapiddevelopmentofmobileInternetmakesitincreasinglydifficulttoreallyhitthetargetaudience,cou
3、pledwiththedazzlingadvertisingworldsothattheaudiencehaslongbegantoconsciouslycircumvent,consciouslythroughvariousmethodstoresist,sothattraditionaladvertisingTheadvertisingeffectgraduallysubsided.Andthetraditionaladvertisingandbecauseofitsinherentlackof,cannotperfectlyadapttothecurrent
4、developmentneeds,inthiscontext,thenetworkvideoadvertising,especiallyintheoriginalvideo-basedadvertisingformcameintobeingandcontinuetodevelop,bymoreaudiencelikeAndattention!PatentandcopyrightawarenessoftherapidimpactofInternetmedia,videositeoperatingcostsalsoshowedarapidupwardtrend,sof
5、romthe"Cocksilkmen"suchself-madedramatoappearfromthemediaexplosionperiod"twomorevideo"thiskindoforiginalvideounprecedentedSuccess,makingthemajorvideositestoincreaseinvestment,theoriginalvideoproduction.Andbecausetheoriginalvideothanthetraditionalfilmandtelevisiondramarevieweasier,coup
6、ledwithlesscost,makingrelativelysimpleandmoreaccuratedeliveryoftheaudience,makingtheoriginalvideohasbecomeanindispensableadvertisingplatform,theoriginalvideoadvertisingisalsoincreasingobvious.Thisarticleoutoftheoriginalvideoandadvertisingbetweentheindispensablerelationship,analysisofa
7、dvertisingperformanceundertheoriginalvideodevelopmenttrend~Keywords：Originalvideoadvertising,advertisingeffectiveness,communication,trends,development.目录摘要……………………………………………………………ⅠABSTRACT……………………………………………………………Ⅱ正文……………………………………………………………01网络视频发展概述及现状分析………………………………011.1网络视频发展概述………………………
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