网络出版的定价模式和定价管理研究

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1、中国科学技术大学博士学位论文网络出版的定价模式和定价管理研究姓名：周荣庭申请学位级别：博士专业：管理科学与工程指导教师：梁樑20051001主垦型芏垫莶盔堂墟土监窥生堂焦监童旦缝出毖笪窟览攥遗塑定垃譬型婴塞AbstractThemainpurposeofthisdissertationistoreview，exploreandanalyzethefieldofpricinginnetworkpublishing．Theauthortriestosystematicallyoutlinethebasictheoriesofpricinginnetw

2、orkpublishing，toidentifytheprerequisitesofthepricing，todesignsomemodesofthepricing，toresearchthemanagementmechanismofthepricing，andtoresearchtheappIieationofthosepricingmethods．Firstofall，thearticleintroducesthebackgroundanddevelopmentofnetworkpublishing，andanalyzesitsinfrast

3、ructure，economicalcharacteristics，technologies，industrialapplioations，anditsmanagementmeasures．Secondly，thearticlesummarizessomebasictheoriesassociatedtothepricinginnetworkpublishing，whichemphasizesonmanagementtheories，e-commercetheoriesandmarketingtheories．Thirdlythearticled

4、iscussesthearchitectureandprinciplesofpricinginnetworkpublishing，whichdetailsthesubject，objectandotherimportantissues．Onthebasisofa11previousparts，thedissertationstepsfurthertodiSCHSSthemodesofpricinginnetworkpublishingbyreferringtoexistentpricingmodelsofinformationgoods，e．g．

5、pricingbasedoncost，versioningandaggregation．Here，thefocusisontheapplieationofthosemodelstonetworkpublishing．Finally，thearticlecombinesthepricingandmanagement，andanalyzesthemanagementandapplicationofpricinginnetworkpublishing．Asawhole，thisdissertationdiscussesthepricinginnetwo

6、rkpublishingfromdifferentperspectiyes，anditisacombinationoftheoriesandapplications，ofpricingandmanagement．Therefore，thisdissertationconstructsapricingarchitectureofnetworkpublishing．Thisresearchcouldbeusedtohelptheplanningofnetworkpublishingtohelptheoptimizationofvaluechainof

7、networkpublishing，andtoprovidenewideasforthetheoreticalinnovationofnetworkmarketing．[keyword]networkpublishing、networkpublication、informationproduct、Pricingmode、PricingManagement2主里整堂撞垄盔堂堂±盟童圭生焦迨皇圃垫出题的窒筮撞煎塑皇逾笪堡婴蛊1绪论1．i研究工作的背景I．I．1网络出版的概念“网络出版”(networkpublishing、：I是二十一世纪出版业关注的

8、焦点，是网络时代信息传播的主旋律。网络出版有狭义和广义两种解释。狭义的“网络出版”就是具有合法出版资格的出版机构，以互联网为载体和流通渠