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ID:36476481
大小:2.17 MB
页数:56页
时间:2019-05-11
《中国石油上海销售分公司物流战略研究与设计(I)》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、复旦大学硕士学位论文中国石油上海销售分公司物流战略研究与设计姓名:金浩申请学位级别:硕士专业:高级管理人员工商管理指导教师:朱道立20040510ABSTRACTWiththedevelopmentofeconomyglobalizationandtheChina’sentryintoWTO,thepetroleumindustryofChinawillbefacedwithfiercecompetitionandchallengeofinternationalmarket.Inordertoadjustpet
2、roleumindustrystructure,integrateresourcesandbuildUPcorecompetitiveforces,thenationalpetroleumandpetrochemicalindustrywasrestructuredaccordingtoareasin1998.Intherestructuring,theassetsand1labilitiesofthenorthwesternandnortheasternpartswereinjectedintoPetroCh
3、ina,theothersintoSinopec.Inordertoexplorethenewmarket,PetroChinaexpandstotheeasternandsouthernparts,ofwhichShangbaiisthefocus.Onthebasisofana]yzingthefeatureofproductoilconsumermarket.thefivecompetitirefactorsfacedtoPetroChina,thispaperputsforwardthemarketin
4、gstrategyofPetroChioainShanghai.Toprovidevalue—addedserviceforPetroChina,customersandThird—PartyLogistics(TPL)supplier,toreduceoperationcostandtoimprovesalesefficiency,thispaperbasedonmodernlogisticsinformationtechnologyforecastsscientificallythedemandsofcus
5、tomersintermihalproductoilmarket,uniformtheinventorymanagementandintegratethedistributionmanagementbyTPL.Thecontentofthispaperare1istedasfollowing:Chapter1,thestudyofChinaoilmarket.ThepartintroducesthebackgroundofthispaperandthestatusofChinaoilsales’market.C
6、hapter2,thelocationstrategyofPetroChinaLimitedShanghaiSalesBranchCompany.ThispartanalysestheoilconsumermarketandthestatusoflogisticsinShanghaispeeifically,andgivesananalysisofthefivecompetitivefactorsfacedtoPetroChinaLimitedShanghaiSalesBranchCompany.Chapter
7、3,thelogisticsdevelopmentstrategyobjectiveofPetroChinainShanghai.Thispartintroducessomedefinitionsonlogisticsandsupplychain,indicatesthedevelopmenttrendsoflogistics:analysesthesignificanceofPetroChinaLimitedShanghaiSalesBranchCompanystudyinglogistics:makesal
8、ogisticsdevelopmentstrategyofPetroChinaLimitedShanghaiSalesBranchCompany,tooptimizetheprocessoflogistics,reducelogisticscostandImprovethecorecompetitiveforcesofPetroChinaLimitedShanghaiSales2兰坚墅
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