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1、复旦大学硕士学位论文中国石油上海销售分公司物流战略研究与设计姓名：彭向明申请学位级别：硕士专业：高级管理人员工商管理指导教师：朱道立20040510S02EO25034金浩、S02EO25066彭向明、S02EO25051刘盛理中国石油上海销售分公司物流战略研究与设计ABSTRACTWiththedevelopmentofeconomyglobalizationandtheChinasentryintoWTO,thepetroleumindustryofChinawillbefacedwithfi
2、ercecompetitionandchallengeofinternationalmarket.Inordertoadjustpetroleumindustrystructure,integrateresourcesandbuildupcorecompetitiveforces,thenationalpetroleumandpetrochemicalindustrywasrestructuredaccordingtoareasin1998.Intherestructuring,theassets
3、andliabilitiesofthenorthwesternandnortheasternpartswereinjectedintoPetroChina,theothersintoSinopec.Inordertoexplorethenewmarket,PetroChinaexpandstotheeasternandsouthernparts,ofwhichShanghaiisthefocus.Onthebasisofanalyzingthefeatureofproductoilconsumer
4、market,thefivecompetitivefactorsfacedtoPetroChina,thispaperputsforwardthemarketingstrategyofPetroChinainShanghai.Toprovidevalue-addedserviceforPetroChina,customersandThird-PartyLogistics(TPL)supplier,toreduceoperationcostandtoimprovesalesefficiency,th
5、ispaperbasedonmodernlogisticsinformationtechnologyforecastsscientificallythedemandsofcustomersinterminalproductoilmarket,uniformtheinventorymanagementandintegratethedistributionmanagementbyTPL.Thecontentofthispaperarelistedasfollowing:Chapter1,thestud
6、yofChinaoilmarket.ThepartintroducesthebackgroundofthispaperandthestatusofChinaoilsalesmarket.Chapter2,thelocationstrategyofPetroChinaLimitedShanghaiSalesBranchCompany.ThispartanalysestheoilconsumermarketandthestatusoflogisticsinShanghaispecifically,an
7、dgivesananalysisofthefivecompetitivefactorsfacedtoPetroChinaLimitedShanghaiSalesBranchCompany.Chapter3,thelogisticsdevelopmentstrategyobjectiveofPetroChinainShanghai.Thispartintroducessomedefinitionsonlogisticsandsupplychain,indicatesthedevelopmenttre
8、ndsoflogistics;analysesthesignificanceofPetroChinaLimitedShanghaiSalesBranchCompanystudyinglogistics;makesalogisticsdevelopmentstrategyofPetroChinaLimitedShanghaiSalesBranchCompany,tooptimizetheprocessoflogistics,reducelogisticscostandimprovet
