佳和公司保健品营销模式创新的研究

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1、山东大学硕士学位论文佳和公司保健品营销模式创新的研究姓名：马乾瑜申请学位级别：硕士专业：工商管理指导教师：胡正明20060916原创性声明本人郑重声明：所呈交的学位论文，是本人在导师的指导下，独立进行研究所取得的成果。除文中已经注明引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写过的科研成果。对本文的研究作出重要贡献的个人和集体，均已在文中以明确方式标明。本声明的法律责任由本人承担。论文作者签名：日期：兰竺至：：关于学位论文使用授权的声明本人完全了解山东大学有关保留、使用学位论文的规定，同意学校保留或向国家有关部门

2、或机构送交论文的复印件和电子版，允许论文被查阅和借阅：本人授权山东大学可以将本学位论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或其他复制手段保存论文和汇编本学位论文。(保密论文在解密后应遵守此规定)论文作者签名导师签名：皇&堡雄日期：2叫山东大学硕士学位论文ABSTRACTThehealthproductindustryisoneofthepillarindustriesofthenationaleconomy,whichhasimportantinfluenceonpeople’Severydaylife

3、．Theaggravatingcompetitionrequirestheinnovationofhealthproductmarketingmodelbadly．Jiahecompanytakeshealthproductmarketingastheleadingservice．Inthefirstperiodofthecompany’Srunning，ithasusedthetraditionalmarketingmodel，whichhasmadegreatachievementanddevelopment，butit

4、hasmetmanyoperationalproblemsrecently．Thewriterofthisarticle，usingthebasicmarketingtheories，carriesoutaninnovativedesignofthemarketingmodelbyanalyzingthemarketingenvironmentofJiahecompany,andthisnewdesignisverypracticalandimportantforsolvingtheproblemsinthemarketin

5、goperation．ThewriterhopesthisarticleCanbenefitthefutureworkofJiahe’sdevelopmentandprovideanessentialmodelformarketingmodelinnovationofthehealthproductindustry．Thispaperadoptsmanykindsofmethodsinresearch．ItUSeStheoreticalresearchmethod．Itexertscertaindiscussionabout

6、themarketingmodelinnovationaswell鹊theconventionalmarketingmodelofhealthproduct．Itusescomparativeanalysismethodinthestudyofusualmarketingmodel．ItcomparesthecharacteristicsbetweenthetraditionalmarketingmodelandthecOnferencemarketingmodel．Havingdesignedthenewmodel，its

7、ummarizesthenewone’scharacteristicsbycomparingwiththetraditionalconferencemarketingmodel．Inpursuingthisaim，thewriterhasusedcountermeasureresearchmethod．ByanalyzingmarketingenvironmentwhichJiahecompanyalefacing，consideringthecompany’Sconcretemanagementconditions，tak

8、ingtheconferencemarketingtheoryastheinstruction．thisdesignmeetsJiahe'srequirementofdevelopmentandispropitioustoenhancethecompany’Smarketcompetiti