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时间:2019-05-07
《ibm 壹灣行銷管理與策略》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
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5、lsManagement(DCM)IntegratedMarketingCommunications(IMC)MarketingOperation(MO)MarketingPlanningProcessIBMTaiwanMarketingOperationsQ&AAgendaMMCreatesaplanformakingacompellingoffertocustomersIMCFindsatacticwhichgetsinterestwhileprotectingIBMbrandMITellsuswhatcustomerswanttobuy&howDCMEnsure
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7、ere&howtheywantMOEnsuresMarketingUnitoperateseffectively&efficientlyIBMMarketingBlueprintWhatisMarketIntelligence?DatabaseMarketingOpportunityAnalysisSpecificResearchCustomerSatisfactionCompetitiveIntelligenceImageTrackingWhatisMarketingManagement?MarketingManagementisanend-toe
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