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时间:2019-03-30
《毕业论文--中西方文化差异中的英文商标翻译》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、毕业论文OnEnglish-ChineseTrademarkTranslationfromthePerspectiveofChineseandWesternCulturalDifferences中西方文化差异中的英文商标翻译ContentsIntroduction………………………………………………………………………………………..11.TheSignificanceofTrademarks…………………….……………………………………….....11.1DefinitionofTrademarks………………………………………………………
2、………...11.2FunctionsofTrademarks…………………………………………………………...……11.2.1StimulatingConsumption……..……………………………………………………….11.2.2CulturalFunction………………………………………………………………………21.2.3TheFunctionofAdvertising…………………………………………………………...21.2.4InformativeFunction…………………………………..………………………………21.2.
3、5EconomicFunction…………………………………………………………………….21.3TheImportanceofGoodTrademarkNames…………………………………………….22.TheFeaturesofChineseTranslationofEnglishTrademarks……………………….….………32.1Equivalence………………..……………….…………………………………………….32.2Popularity……………………………..….………………………………………………32.3Sensati
4、on………….………………………..…………………………………………….32.4Deepness…………………………………...…………………………………………….43.ChineseandWesternCulturalDifferencesontheInfluenceofEnglishTrademarkTranslation…………………………………………………………………………….………43.1Thinking-patternDifferences………………………………………………………….43.2SocialValueDiffere
5、nces………………………………………………………………..43.3NationalPsychologicalDifferences…….……………………………………….…..53.3.1NationalValues………………………………………………………………………...53.3.2ReligiousBeliefs……………………………………………………………………….53.4AestheticInterestDifferences…………………………………………………………64.TranslationStrategiesofEngli
6、shTrademarks………………………………………………….64.1Transliteration……………………………………………………………………………64.1.1PureTransliteration…………………………..……………….……….……………….74.1.1.1People’sNamesTrademarks…………..……….…………………………………….74.1.1.2PlacesTrademarks………………………….……………………………………..74.1.2HomophonicTranslation…………
7、…………………………………………………74.1.3OmissionoftheTone………………………………………………………………..74.2FreeTranslation……………………………………………………………………….84.2.1PureFreeTranslation…………………………………………………………………84.2.2ChoosingFreeTranslation……………………………………………………………84.3CombinationofTransliterationandFreeTranslation………………
8、………………….84.4QualityTranslation…………………………………………………………………....94.5EffectivenessTranslation……
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