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1、文化差异中的商标翻译论文【Abstract】Abrandisshoe,abol,adesignorabinationofthem.Itisintendedtoidentifytheproductsorservicesofonesellerorgroupofsellersandtodifferentiatethemfromthoseofpetitors.Brand-namingitselfrepresentsastrategicallyimportantissueandmaydeterminethes
2、uccessorfailureofaproduct.Agoodbrandnamecanalsosavemillionsofdollarsovertheproduct'slifebecauseitcarriesitsoeaning,describestheproduct'sadvantages,anddifferentiatestheproductsignificantlyfromitspetitors.Byreadingthebrandnames,itiseasytotelltheproductsf
3、romonetotheotherandtoknoationofproductsandbeingsymbolofcredit,thegoodbrandhasagoodadvertisementfortheproductandhelptotakeinalargermarket.ostcostumebrandshaveromanticconnotationjustbecausethedesignershavemasteredyoungladies’romantic-pursuingpsychology.F
4、orexample,“AmourAmour”thebrandofakindofperfume.“OilofOlay“thebrandofacertainactivehydratinglotion.Thearticlesnamedafterthenamesoffamouspersonscanalsostimulatetheconsumptionbecauseconsumersandhavethepsychologyofimitatingthem.Forexample,sportsousbrands.I
5、tcannotbedeniedthatsomedealersorbusinessesusethebrandsofothersunlastance,theregisteredbrandscanobtainprotectionbylaakesthemunavoidabletohavethedifferentmaterialconditions,thinkingpatternsandactions.Therefore,theChineseandtheifeng”)inChinese.Maybethepro
6、ducerersthatsoapisperfumedandconsistsofmanyspices,frommillionsoffloplicationisbeyondtheunderstandingoftheEnglishpeople.Englishspeakersdon’tlikethisname,becausetheythinkthatonthebodyofthebeetherearemanyinvisiblefinehairsandthatmaymakethemfeelunfortable.
7、Sofebolofluckandhappiness.ItispopularonymyinChinese.“蝙蝠”isagoodbrandfortheproductsuchasglasses.Hoalaybeanillomenforyou.AndtheEnglishpeopleusuallypareanoldbattoanoldblindanduglyan.Therefore,hooreexample.TheChinesepeopletakethemagpieasaluckybirdagpiestan
8、dinginthetipandsinging,agoodneeet,themagpies.Ofcourse,inChinese,“喜鹊”(magpie)isagoodnamefortheradioandacousticinstallations.Hoagpieisabirdakingnoisesandbringingthejunksintothenestle.Andthenamagpieisusuallyparedtoapersonaakerintohouseinst
