资源描述:
《英文广告的语言特点及功能分析》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、本科学生毕业论文英文广告的语言特点及功能分析黑龙江工程学院TheGraduationThesisforBachelor'sDegreeLanguageFeaturesandFunctionAnalysisofEnglishAdvertisementHeilongjiangInstituteofTechnology当今世界,全球经济一体化已呈不可阻挡之势,广告伴随着企业国际化的进程而迅猛发展。广告,顾名思义就是广而告之,广告语言的好坏不仅直接影响到广告的效果,述关系到企业的发展。英文广告作为一种应用语言,因其所具有的特殊
2、效用,已逐渐从普通英语发展成特殊的专用语言。要使中国产品在国际市场上具有强大的竞争力,就必须使中国的广告适应国外的环境,并得到外国人的认可。于是,如何恰如其分地使用英文广告语言以实现销售的目的,显得尤为重要。本文结合大量精选的英文广告实例,对英文广告的语言特点和功能进行详尽的描述和分析,详述其在词汇、句法和语法上的许多独特之处。本文旨在揭示其语言规律,FI的是让广告语更有吸引力,使中国广告在激烈的市场竞争中脫颖而出,处于有利地位,不断壮大我国产品在国际市场的竞争力。诚然,对英文广告语言的研究,仍然是一个需耍不断研究和探
3、索的课题,希望有更多的广告研究者能够参与并完善这一研究。关键词:英文广告;特点;功能;词汇;句法;语法AbstractIntodaysworld,nothingcanstopthemomentumofglobaleconomicintegration.Withtheprocessofinternationalizationofthefirm,theadvertisementdevelopsrapidly.Advertisement,asthenamesuggests,iswidelyknownbynoticebroad
4、ly,goodorbadadvertisement^languagenotonlyhasadirectimpactonadvertisementeffectiveness,butalsorelatedtothedevelopmentofenterprises.Englishadvertisement,asanapplicablelanguage,hasgraduallydevelopedfromordinaryEnglishintothespeciallanguageofspecialneedsbecauseofits
5、specialutility.InordertomakeChineseproductsshowstrongcompetitivenessintheinternationalmarket,Chineseadvertisementmustadapttoforeignenvironment,andbeacceptedbyforeigners.So,howtouseEnglishadvertisementlanguageappropriatelyinordertoachievethepuiposeofsellingisesse
6、ntiallyimportant.Inthispaper,itcombineswithalotofEnglishadvertisementinstanceswhichareselecteddelicatelyandthendescribeandanalyzethecharacterandfunctionofEnglishadvertisement.Therearemanyuniquefeaturesandfunctionsinlexicon,syntaxandrhetoricofEnglishadvertisement
7、.Thepurposeofthispaperistorevealtheruleofthelanguageinordertomakeadvertisementmoreattractiveandcompetitiveinfiercemarket,andstandoutwithgoodpositiontostrengthenourChineseproductscompetitivenessininternationalmarkets•Infact,thestudyofEnglishadvertisementlanguagei
8、sstillatopicwhichneedstoberesearchedandexplored,Ihopethatmoreandmorepeoplewhoarestudyingadvertisementswillbeabletoparticipateinandcontinuetoimprovethisstudy.Keywords: