资源描述:
《电子商务战略挑战【外文翻译】》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、毕业论文(设计)外文翻译外文原文:TheStrategicChallengesofElectronicCommerce11thCenturyEuropesawtheemergenceofcredit-basedbankingsystemsandfinancialinstrumentssuchasbillsofexchange.Theseconceptsremainwithus,intheirmodifiedform,tothisday(Chown,1994).Theyunderpinallmodernformsofcommerce.Thearrivalofinfor
2、mationtechnology(computersandtelecommunications)hasraisedtheprospectofradicalchangetothistraditionalmodel.TheriseoftheInternet(electroniccommerce),sincetheadventoftheWorldWideWeb,hasprovidedaneasytousecommunicationchannelforbusinessestocontactcurrentandpotentialcustomers.Theemergenceof
3、theInternetasageneralcommunicationchannelhasalsogivenrisetothepossibilityofwidespreadelectroniccommerce.Eventhoughthereisstillmuchdebaterelatingtoelectronicpaymentforcommercialactivities,thisisclearlyanareaofgrowth.ItisdifficulttosayhowlargetheInternetis.Hoffman&Novak(1996)quoteanumber
4、ofsurveys(O'Reilly,FIND/SVP,TimesMirrorandCommerceNet)whichsuggestthatthereareatleast10millionInternetusersintheUnitedStatesalone.Thenumberofcomputers(hosts)connectedtotheInternettopped9.47million(NetworkWizards,1996)asofJanuary1996.Notethatasinglehostsupportsanywherefromasingleuserto,
5、insomecases,thousandsofusers.AsofMarch21,1996,24,347firmswerelistedinOpenMarket's(1996)directoryof"CommercialServicesontheNet,"andtherewere54,800entriesinthe"Companies"directoryoftheYahooGuidetoWWW(Yahoo,1996),withthetotalnumberofWebsitesdoublingapproximatelyeverytwomonths.JimClarke,th
6、echairmanofNetscape,estimatedtheInternethas40millionusersin1995withgrowthat8%permonth(Clarke,1995).TheInternetisonlyoneaspectoftechnology.Businessesrequireinformationandsupportingsystems(processes)tohandlethedata-overtimethesesystemshavebecomecomputerised(IT).Moderninformationtechnolog
7、ycanbothsupporttheprocessesandhelpcaptureusefulinformationfortheenterprise.Thesetechnologiesinclude:1.Organizationalsupportsystems,suchasworkflowandgroupware-makingbusinessesmoreefficient.2.Customercontactdatabases-helpingcaptureinformationaboutcustomersandfacilitatenewmethodsofmarke