电子商务战略挑战【外文翻译】

电子商务战略挑战【外文翻译】

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1、毕业论文(设计)外文翻译外文原文:TheStrategicChallengesofElectronicCommerce11thCenturyEuropesawtheemergenceofcredit-basedbankingsystemsandfinancialinstrumentssuchasbillsofexchange.Theseconceptsremainwithus,intheirmodifiedform,tothisday(Chown,1994).Theyunderpinallmodernformsofcommerce.Thearrivalofinfor

2、mationtechnology(computersandtelecommunications)hasraisedtheprospectofradicalchangetothistraditionalmodel.TheriseoftheInternet(electroniccommerce),sincetheadventoftheWorldWideWeb,hasprovidedaneasytousecommunicationchannelforbusinessestocontactcurrentandpotentialcustomers.Theemergenceof

3、theInternetasageneralcommunicationchannelhasalsogivenrisetothepossibilityofwidespreadelectroniccommerce.Eventhoughthereisstillmuchdebaterelatingtoelectronicpaymentforcommercialactivities,thisisclearlyanareaofgrowth.ItisdifficulttosayhowlargetheInternetis.Hoffman&Novak(1996)quoteanumber

4、ofsurveys(O'Reilly,FIND/SVP,TimesMirrorandCommerceNet)whichsuggestthatthereareatleast10millionInternetusersintheUnitedStatesalone.Thenumberofcomputers(hosts)connectedtotheInternettopped9.47million(NetworkWizards,1996)asofJanuary1996.Notethatasinglehostsupportsanywherefromasingleuserto,

5、insomecases,thousandsofusers.AsofMarch21,1996,24,347firmswerelistedinOpenMarket's(1996)directoryof"CommercialServicesontheNet,"andtherewere54,800entriesinthe"Companies"directoryoftheYahooGuidetoWWW(Yahoo,1996),withthetotalnumberofWebsitesdoublingapproximatelyeverytwomonths.JimClarke,th

6、echairmanofNetscape,estimatedtheInternethas40millionusersin1995withgrowthat8%permonth(Clarke,1995).TheInternetisonlyoneaspectoftechnology.Businessesrequireinformationandsupportingsystems(processes)tohandlethedata-overtimethesesystemshavebecomecomputerised(IT).Moderninformationtechnolog

7、ycanbothsupporttheprocessesandhelpcaptureusefulinformationfortheenterprise.Thesetechnologiesinclude:1.Organizationalsupportsystems,suchasworkflowandgroupware-makingbusinessesmoreefficient.2.Customercontactdatabases-helpingcaptureinformationaboutcustomersandfacilitatenewmethodsofmarke

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