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ID:452954
大小:42.50 KB
页数:6页
时间:2017-08-03
《电子商务战略【外文翻译】》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、外文翻译原文Thee-commercestrategyMaterial:SpringerLinkAuthor:TawfikJelassiItmaybeusefulfordevelopmentorganizationstoconsiderthemanyissuesinvolvedbeforeembarkingonane-commerceinitiative,inrelationtotheorganization'smandate,developmentgoals,andorganizationalstructure
2、.Theprimaryissuesinvolvedwouldinclude:ResourceExpansion--Isthemaingoalofsellinggoodsandservicesonlinethegenerationofrevenuetooffsetoperationalcosts?Ifso,howmuchrevenuedoestheorganizationexpect/wishtogenerate?Thesestrategicquestionswillallowtheorganizationtoas
3、sesshowmuchfundingwillgotowarde-commerceactivities.Iftheorganizationisapproachinge-commerceasameansofcoveringnotonlythecostsofproducingthegoodsandservicesanddisseminatingdevelopment-focusedproducts,butwishestoexpanditsrevenuebasetosupportotherprojectcosts,the
4、nitmaywanttodevelopane-commerceplatformandstrategythatcanattractcustomers.Theorganizationmayhavetoapproache-commerceasaresourceexpansionactivitythatusesbusinessstrategiesandafullmarketingapproach.Thisleadstothequestionofwhetherthisfitsinwiththedevelopmentmand
5、ateoftheorganizationanditscharitableorganizationstatus.Wille-commerceactivitiesdistortthetax-freestatusofthedevelopmentorganization?Istheorganizationliableinthecaseoflegalconflicts?Mostdevelopmentorganizationshavealreadyfacedthesequestionsiftheysellpublicatio
6、nsandotherproductsby"traditional"means.CapitalCosts--Howmuchfundingistheorganizationwillingtoputintoe-commerceactivities?E-commerceplatformscanbehighpriced,dependingonthelevelofsophistication.Adevelopmentorganizationundertakinge-commerceactivitiesshouldconsid
7、erwhetheritwantstoincurhighercosts,withthepossibilityofcostrecoveryfromanexpectedhigherlevelofsales.Whatarethepossibilitiesofreceivingfinancialassistancefromdonoragenciesorpartnerorganizationsforthisactivity?Developmentorganizationspursuinge-commerceactivitie
8、smayhavetodecidebetweenavarietyofoptionsfortheironlinesellingactivities,dependingontheirfinancialcapacities.Theseoptionscanbedividedinto1)technicalhardwareand2)sitedesignandmaintenance.Th
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