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1、本科毕业论文(设计)外文翻译原文:ElectronicCommerceBetteAnnSteadJackieGilbertAbstract:Theauthorexplainshowe-commerceismergingwithtraditionalformsofretailing.AccordingtoAmerica'sDepartmentofCommerce,onlineretailsalesintheworld'sbiggestmarketlastyearroseby26%,to$55billion.Thats
2、oundsalotofmoney,butitamountstoonly1.6%oftotalretailsales.Thevastmajorityofpeoplestillbuymostthingsinthegoodold"bricks-and-mortar"world.Butthecommercedepartment'sfiguresdealwithonlypartoftheretailindustry.Forinstance,theyexcludeonlinetravelservices,oneofthemos
3、tsuccessfulandfastest-growingsectorsofe-commerce.Nordothefigurestakeinthingslikefinancialservices,ticket-salesagencies,pornography,onlinedatingandahostofotheractivities,fromtracingancestorstogambling.Buttheactualvalueoftransactionscurrentlyconcludedonlineisdwa
4、rfedbytheextraordinaryinfluencetheinternetisexertingoverpurchasescarriedoutintheofflineworld.Tostartwith,theinternetisprofoundlychangingconsumerbehaviour.Halfofthe60mconsumersinEuropewhohaveaninternetconnectionboughtproductsofflineafterhavinginvestigatedprices
5、anddetailsonline,accordingtoastudybyForrester,aresearchconsultancy.Thishasenormousimplicationsforbusiness.Acompanythatneglectsitswebsitemaybecommittingcommercialsuicide.Awebsiteisincreasinglybecomingthegatewaytoacompany'sbrand,productsandservices--evenifthefir
6、mdoesnotsellonline.Tosomeextent,theonlineandofflineworldsmaymerge.Multi-channelsellingcouldinvolveacombinationoftraditionalshops,aprintedcatalogue,ahome-shoppingchannelonTV,aphone-inorderserviceandane-commerce-enabledwebsiteSection:Asurveyofe-commerceE-commerc
7、eiscomingofage,saysPaulMarkillie,butnotinthewaypredictedinthebubbleyearsWHENthetechnologybubbleburstin2000,thecrazyvaluationsforonlinecompaniesvanishedwithit,andmanybusinessesfolded.Thesurvivorspluggedonasbesttheycould,encouragedbythegrowingnumberofinternetuse
8、rs.Nowvaluationsarerisingagainandsomeofthedotcomsaremakingrealprofits,butthebusinessworldhasbecomemuchmorecautiousabouttheinternet'spotential.Thefunnythingisthatthewildpredictionsm