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1、ThenetworkshoppingbehavioranalysisAbstractThethesisanalyzesthecurrentsituationofonlineshoppinginChina.Itoffersafurtheranalysistoitsadvantages,anddisadvantages,givessolutionstotheproblems,givesadeepanalysisofthebenefitsitbringstobothproducerandconsumerandmakepeoplebemoreconfidentwiththe
2、promisingprospectofonlineshoppinginchina.Itsystematicallyillustratestheexitingproblemsofonlineshoppinginchinafromadifferentviewattachedwithexactlyfiguresandvividexamples.Atthesametime,itgivesrelevantresolutionstotheexistingproblems.Itincludespersonalinformationsafety,onlinepayment,logi
3、stics,andaseriesofrelevantlawproblems.ThethesischoosestheauthenticEnglishmaterialswhichgavemeavaluableguideandinstruction;meanwhile,ithasalsobeenattachedwithspecificfiguressothatpeoplecanunderstandthemeasily.Keywords:Onlineshoppingmarketingresearchlogisticsserviceonlinepaymentdistribut
4、ion1.IntroductionWiththerapiddevelopmentofInternet,onlineshoppinghasgraduallyenteredthelivesofordinarypeople.AndwiththerapiddevelopmentofInternetinChina,moreandmoreChinesebegintofavoronlineshoppingforitsconvenience,quickdeliveryandbenefit.AccordingtothelateststatisticsreleasedbyChinaIn
5、ternetNetworkInformationCentre(CNNIC),thenumberofnetizeninChinahashit87million,and7.3percentsaidtheyhadtheexperienceofonlineshopping.Meanwhile,thestatisticsalsoshowedthat58percentofnetizeninChinawouldtrytheonlineshoppingnextyear.Onlineshopping,inanarrowsense,canbeunderstoodasgettingonl
6、ineinformationandinkingonlinedeals.Inabroadsense,however,onceonesectionofshoppingisfinishedonline,itcanberegardedasonlineshopping.Inthatway,traditionalorburgeoningonlineenterprisesmayseekacombination,minglingtwomodes'advantages.ThepercentageofonlineshoppinginChinaisgrowingyearonyear.Ac
7、cordingtotheexperts'prediction,thetotalvolumeofChina'sonlineshoppingisexpectedtoreach28billionYuaninyearstocome.2.Advantagesoftheonlineshopping2.1Benefitstoconsumers2.1.1SavingtimeandconvenienceOnlineshoppingisbecomingpopularity,notonlybecausethegreatconvenience,butalsoyoucanfindasho
