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1、ABSTRACTmanagementresearchofCSCLChengduandChongqing,thisarticlepromoteacomprehensiveanalysis,pointouttheproblemsandweakness.FocusontheimprovementprocessesofstrategicplanningofCSCLChengduandChongqing.Toadjustthestructureofthecustomeranddevelopdirectcustomersasan
2、importantstartingpoint,toenhancerailandseatransportparticularlyasapriority,andtrytointegratetheresources,increasemarketingworks,improvemanagementandoperateefficiency,strengthenextensionservices.Firstly,thisarticlerevealsthebackgroundandsignificanceofthetopic,ex
3、plainsthebasicthinkingontheresearch.Byusingstrategicmanagementtheory,marketingtheorytoguideandsupporttheconnectedexposition.Inchaptertwo,itgivesthedefinitionofstrategicmanagement,andhowthistheoryworksonthecontainershippingindustry,andnextisthedevelopmenthistory
4、ofCSCLstrategicmanagement.ThebriefintroductionCSCLChengduandChongqingisasfollow.Subsequently,thearticlegivesadeepanalysisandresearchofexternalandinternalenvironmentonCSCLChengduandChongqingthroughstrategicmanagementtheory,andcometoaquantifiedconclusion.Basedont
5、heSWOTmatrix,CSCLChengduandChongqingmakeuseofstrategicchoosingandformulatingthedevelopmentstrategy.Keywords:ContainerShipping,MultimodalTransport,EnvironmentAnalysis,StrategicDesigniii万方数据¢¢£¤..................................................................
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