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1、ClassifiedIndex:UniversityCode:10075U.D.C:NO:20120878ADissertationfortheDegreeofM.ArtsTheValueResearchofChinaNetworkHomemadeDramaCandidate:LuoCongranSupervisor:Prof.QieJianyeAcademicDegreeApplied:MasterDegreeofArtsSpeciality:DarmaandFilmStudiesUniversity:HebeiUniver
2、sityDateofOralExamination:May,2015摘要摘要随着互联网技术和数字技术的飞快发展,现在已步入传统媒体与网络媒体相互融合的时代,网络自制剧便是传统影视剧与视频网站相互结合而成的新兴艺术形式。面对激烈的竞争环境,国内各大视频网站纷纷加强内容品牌建设。在差异化发展战略下,网络自制剧成为视频企业重点开拓的新领域。从2009年到2014年网络自制剧飞速发展,已形成爆发性的增长趋势。虽然质量参差不齐、反响有好有坏,但影响力却日益扩大。本文研究该课题,目的在于为中国网络自制剧这一新兴艺术形式作出合理的价值研究,
3、运用影视艺术相关理论,从传统电视剧、视频网站、受众心理及社会影响四个视角,审视网络自制剧的艺术价值、商业价值、娱乐价值、文化价值。同时对网络自制剧进行深入的价值思考,警觉负面隐患对价值构建的冲击,并提出有益于后续发展的完善建议,对网络自制剧的发展前景进行展望。关键词:网络自制剧视频网站价值IAbstractAbstractWiththerapiddevelopmentofInternettechnologyanddigitaltechnology,now,thesocietyhasenteredamutualintegrati
4、oneraoftraditionalmediaandmodernnetworkmedia,andthenetworkhomemadeplayisanewartformwhichcombinesthetraditionaldramawithvideowebsite.Infaceoffiercecompetitionenvironment,thedomesticbigvideowebsitessparenoefforttoincreasetheircontent-brandbuilding.Underthedifferentiat
5、iondevelopmentstrategy,thehomemadedramabecomesanewandinitialexploringterritoryofthenetworkvideoenterprises.Form2009to2014,duetothenetworkdevelopsrapidly,thenetworkhomemadeplayhasformedexplosivegrowthtrend.Althoughtherearemanyunevenevaluationstotheplays’quality,anddi
6、fferentreactionstotheplays’result,theirinfluenceisgraduallyexpanding.Theaimofthispaperistomakeareasonablevalueexplorefortheemergingartstyle,Chinesenetworkhomemadedrama.Byusingtherelatingtheoryoffilmandtelevisionart,thispaperwillexamitsartvalue,commercialvalue,entert
7、ainmentvalueandculturalvaluefromfourperspectives,theyaretraditionaltelevisionplays,videowebsite,audiencepsychology,andsocialinfluence.Tomakeadeepvalue--thoughtofnetworkhomemadedrama,meanwhile,beawareofnegativeimpactonthevalue-construction.Togiveeffectiveproposalswhi
8、charebenefitofsubsequentdevelopment,andmakeapredictabilityspeculationofnetworkhomemadedramaprospect.Keywords:NetworkHomemadeDramaVideoWebs