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1、AbstractThethirdchapterexploringthepossibilityofbrandmarketingofRonsycompanybymacroandmicroenvironmentanalysis,combinedwithSWOTanalysis,ThefourthchapterproposetargetmarketforRonsycompany’sbrandingpositioningandpromotionstrategiesbasedonmeansofbrandbuilding
2、andtheoreticalanalysis.ChapterVGuidedbyternarytheoryofbranding,proposeoverallplanofimplementationofbrandpromotion,meanwhilepresentoptimizationRonsyCISsystemconstructiontopromotetheimplementationofbrandpromotion.ChapterVIputforwardsuggestiononseveralissuesw
3、hichshouldpaidattentiontoinbrandpromotionInthispaper,byconsultingreferenceliteratureanddata,marketresearch,dataanalysisandothermethods,throughresearchofdomesticandinternationalpetfoodcorporatebrandpositioningandmarketingstrategy,theconclusioniscompanyshoul
4、dmakereasonablepositioningaccordingtoinvestigateintodomesticconsumercharacteristics,andadoptcorrespondingmarketbrandingandpromotionstrategysuitableforeverysubdividetargetmarket.Thepurposeistrytomakebrandmarketingandpromotionstrategiesappliedtopetfoodcompan
5、y'smarketingactivities,promotethetransformationofenterprisemarketing,buildingnewmarketingconceptsuitablefornowadaysdevelopmentofpeteconomic.Duetothelimitedofpersonaltheory,researchandexperience,coupledwiththepetfoodindustryisanemergingeconomy,limited-relat
6、edstatisticsanddatacollectionchannels,theviewandthestrategieshavetobeimprovedandadjustedintheactualwork.KeywordsPetfoodBrandpositioningBrandpromotionstrategyIV目录目录第1章绪论·······················································································1
7、1.1研究背景························································································11.1.1宠物食品的发展··········································································11.1.2宠物食品的分类·····························································
8、·············11.1.3世界宠物食品市场现状概述···························································31.1.4中国宠物食品行业状况及存在问题··················································41.2研究的目的及意义···································
