小型商务创业计划和营销策略的研究

《小型商务创业计划和营销策略的研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、ABSTRACT摘要本论文为一个创建一家将餐饮和服饰时尚结合的公司的商业计划书。此商业计划阐明了经营一家与众不同的餐厅相关的市场分析，财务分析和管理战略；此餐厅将专属设计师服饰、美食和原创空间设计完美融合来吸引目标市场。第一，本论文讨论选择此议题的原因和目的以及其意义深远的重要性；第二，本论文详细的阐述了此行业和其行业优势；第三，本论文通过分析此行业的现状去理解本商业构想现阶段的定位。第四，本论文展现了对目标市场的深入调研，并列示了相关数据和分析。接者，分析了竞争者的情况。第五，本论文在制定此商业项目的市场战略和经营管理方法时充分考虑了之前的调研结果

2、。最后，本论文体现了预计的财务盈利情况和结果。此餐厅位于哥伦比亚麦德林市，名为“WearYourFood”。它的概念是在一个经常变换主题装饰的时尚好玩的餐厅环境里，提供美味佳肴和专属时尚设计师的服饰。关键词：商业计划，营销策略，餐饮业，时装业，管理，业务发展MastersDegreeDissertationofChongqingUniversityIIABSTRACTThisstudypresentsthedevelopmentofabusinessplantOcreateandoperateacompanybasedonthecombination

3、offoodandclothingfashionindustries．Theoutcomeofthisplanisasetofmarketing，financialandmanagementstrategiestooperateauniquerestaurantwhereexclusivedesignerclothes，gourmetfoodandoriginalspacedesignblendtogethertoattractthetargetedmarket．Firstly,thethesisdiscussesthereasonsandpurpo

4、sesofthetopicchoicealongwithitsfar-reachingsignificance；secondly,itdescribesindetailwhatthebusinesswillbeanditsadvantages；then，itanalysesthecurrentconditionsoftlle访dustriesmvolvedtounderstandthecurrentpositionofthebusinessidea．Next，itshowstIleresearcbstudvdonetothetargetedmarke

5、t，presentingthedataobtainedanditsanalysis．Thenitanalysesthecompetitionsituation．Later,thepreviousfindingsareconsideredtodetenl】i11ememarketingstrategiesandtOsettheoperationsandmanagementofthebusiness。Finallyitpresentsindetailallthefinancialprojectionscarriedout．Therestaurantisl

6、ocatedinMedellin—Colombiaanditiscalledt'WearYourFbod”．ItsconceptistoofferauniqueexperiencewheretastyandgourmetfoodismixedwithnewfashiondesignerclothesinastylishandfunplacethatconstantlychangesitsthemedecorationsKeywords：BusinessPlan，MarketingStrategies，RestaurantIndustry,Fashio

7、nIndustry,Management，BusinessDevelopmentIIIMastersDegreeDissertationofChongqingUniversityIV1REASEARCHBACKGROUNDREASEARCHBACKGRoUND1．1Thesignificanceofacademicsubjects111isthesisisfocusedonthemixtureoffoodandclothingfashionas．hbusinessplan．1hisplanconsidersthatrestaurantsandfood

8、havebecomealifestyleandplacesforthattotakeplacearegain