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1、PubResQ(2011)27:370371DOI10.1007/s12109-011-9237-0JenniferS.Prough:StraightfromtheHeart:Gender,Intimacy,andtheCulturalProductionofSho¯joMangaUniversityofHawai’iPress,Honolulu,Hawai’i,2011,192pp,Hardcover,$58.00,ISBN:978-0-8248-3457-9,$24.00,Paperback,ISBN:978-0-8248-352
2、8-6CaseyBrienzaPublishedonline:21September2011ÓSpringerScience+BusinessMedia,LLC2011TheJapanesepublishingindustryisthesecondlargestintheworld,aftertheUnitedStates,anditisdominatedbytheso-calledBigThree,Kodansha,Shogakukan,andShueisha.Thesepublishinghousesarefarmorediver
3、sifiedintheiroutputthantheirWesterncounterparts.AsinglecompanysuchasKodanshaspecializesineverythingfromliteraryfictiontoscholarlymonographstonewsstandperiodicalstotheglobalpopularculturephenomenoncalledmanga,theJapanesewordforcomics.Therearealsocountlessboutiquepressescom
4、petinginvirtuallyeverycategory.YettherehasbeenrelativelylittlescholarshippublishedinEnglishaboutthefieldofJapanesepublishing,surprisinggivenitscontinuingresiliencyanddiversity,evenasthecountryentersitsseconddecadeofeconomicmalaise.Thusitiswithmuchexcitementanddelightthat
5、Ireceivedculturalanthropol-ogistJenniferS.ProughsnewbookStraightfromtheHeart:Gender,Intimacy,andtheCulturalProductionofSho¯joManga.ThisisanethnographicstudyofJapanesepublishinginthefirstyearsofthetwenty-firstcentury,focusinguponthesectorwhichpublishessho¯jomanga,comicsint
6、endedforgirlsofelementarythroughhighschoolage.Proughviewssho¯jomangamagazinesasasitethroughwhichningenkankei(humanrelations)arearticulated,connectingartisttoeditor,producertoconsumer,texttoreader,andpublishinghousesandimprintstoeachother.Throughoutthebookshearguesthatth
7、esehumanrelationsareorientedultimatelytowardraisinggirlsreadingsho¯jomangaintobothcard-carryingbothmembersofacapitalistconsumersocietyandthenextgenerationofmangacreators.StraightfromtheHeartisdividedintofoursubstantivechapters,eachathematictreatmentofonetypeofhumanrelat
8、ion.InChapter2,sheprovidesanaccountofthehistoryofsho¯jomangapublishinginJapan,articulatingherstorythroughthere
