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ID:34164396
大小:9.55 MB
页数:82页
时间:2019-03-03
《微博舆情阶段性控制与引导策略研究》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、万方数据英文摘要ABSTRACTWiththeconstantpopularizingofthenetworktechnologiesandupdatingoftherelevantIntemetapplications,variousInternet-basedapplicationsandservicesareemergingendlessly.TheadventofMicroblogsymbolizesthearrivalofindividual.Interactera.Thefeatureofplebific
2、ationandreal-timemakeMicroblogbecomethemostpowerfullethalitymediawhichcouldreleasenewsfaraheadoftraditionalmediaandgovernments.Infaceofthethoroughlynewnetworkenvironmentaswellascomplexvolatilenet-mediatedpublicsentiment,ithasgreattheoreticalvalueandpracticalsig
3、nificancetomasterthecommunicationtoolsanditscharacteristicsandstudyhowtocontrolandguidepublicsentimentthroughanalyzingthestructureoftheIntemetinthisnewmediaera.Thisthesismainlyresearchedonthegrowingnetworkmodalofnet.mediatedpublicsentimentandthecharacteristicso
4、fitsnetworkstructureinMicroblognetwork.Byusingcomplexnetworkanalysistools,drewaMicroblognetworkdiagramofnet.mediatedpublicsentiment;proposedastrategyforcontrollingnegativepublicsentimentinformationdisseminateandgavesomesuggestionsaboutleadingthedevelopmentofthe
5、net—mediatedpublicsentimentduringdifferentstagesandvalidatedthemodalwithpracticecases.Atfirst,thisthesisreviewedoverseasanddomesticresearchesaboutthecontrolofnet.mediatedpublicsentimentinnetworksandexpoundedtheMicroBlogpublicsentimentpropagatingcharacteristicsa
6、ndthecharacteristicsoftheUServSbehavior.ThenitanalyzedtheresearchcontentandresearchmethodsofthesocialnetworkanalysismethodandCrisisinformationcommunicationmode.Atthesametime,duetothesimilarityoftheinformationpropagationmodeitlaidthefoundationfortheestablishment
7、ofthemicrobloggingpublicsentimentevolutionmodel.Furthermore,theoreticallybasedCrisisinformationcommunicationmodeandthespreadofdiseasemodel,CombinedwiththefeatureofmicrobloggingpublicsentimentspreadthegrowthperiodofpublicsentimentCanbedividedinto,inoculationphas
8、e,diffusionphaseanddeclinephase.Throughtheanalysisofthestagesofpublicsentimenttransmission,itgottheconclusionthatthekeyfactorsleadtopublicsentimentandthespreadpowerofpublics
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