mne’s manufacturing trends and issues related to global network implementationthe case of benetton in asia

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1、万方数据TABLE0FCONTENTS摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．-4Abstract⋯．．⋯．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯．．．．．．．⋯．．．．．．⋯⋯⋯⋯⋯．⋯⋯．．．．⋯．．．．．．⋯⋯．⋯．．．．．6PREFACE⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯7SECTlON1．THEORETICALFRAMEWORKMNEsSTRATEGIESTOENABLEAGLOBALSUPPLYCHAIN．．．．

2、．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．81．10utsourcingdefinition⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯”81．2Offshoringdefinition⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯91．2．1Thebeginningofoffshoringandthesuccessivestages⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯-91．2．2Globalizationinthe‘90sboostsoffshoring⋯⋯⋯．⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯

3、⋯．⋯⋯⋯101．3Advantagesandcostsofoffshoring⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯“131．3．1Reasonsbehindoffshoringstrategies⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．131．3．2Risksrelatedtooffshoring⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．131．3．3Spottingtherealcostofoffshoring⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯·141．4Recentmanufacturingt

4、rendsandlocationdecisions⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·151．4．1TheUppsalaInternationalisationModel⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯．151．4．2Reshoring⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯．．．⋯⋯⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯．171．5MNEsstrategiestoachieveaglobalnetwork⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯-201．5．1Valuechaindisaggregation⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

5、⋯⋯⋯⋯⋯．．221．5．2Decisionmakingprocesstoassesswhichactivitiestooffshoreandwhere⋯⋯⋯⋯⋯．231．5．3Relocationofcorefunctions⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯251．5．4Seekingtheoptimaldegreeofvaluechaindisaggregation．．．．．．．．．．．．．．．．．．．．．⋯．．．--．⋯⋯．251．5．5Seekingtheoptimallocationstrategytoe

6、xploitaglobalvaluechain⋯⋯⋯⋯⋯⋯⋯⋯261．6Buildingcompetitiveadvantagesintoday’sMNEs⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯281．7Issuesrelatedtotheimplementationofaglobalnetwork⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．281．8SummaryofSectionI⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．29RESEARCHINVESTIGATIONa—Whatarethefuturemanu『ac“』rfngtren

7、dsandlocationdecisionsofBenetton7．⋯⋯⋯⋯．．30厅一WhatarethemainissuesofBenetton'sglobalnetworkandhowthecompanywillbeabletoovercomethem7．．．．⋯．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯⋯．．．．．⋯．．．．．．．．．⋯．．．．．．．．⋯．．．．．．．．．30SECTIONII．BENETTONCASE：SETTINGTHESCENE2．1Background⋯⋯⋯⋯

8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯“312．2BenettoncommercialactivityinAsia⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯322万方数据2．3Ben。．n。ns。u，c；ngac。；