上海移动校园市场营销策略分析

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1、IreallyhopetheproposalsandideasinthearticlecanbeultimatelyimplementedandprovideaboostforShanghaiMobiletoexpandthecampusmarket,andtohelpthecompanytostandoutinthecampusmarketcompetition.KEYWORDS:CMCC,campusmarket,marketstrategy,marketsegment万方数据目录第一章绪论............

2、..............................................................11.1论文研究背景....................................................................11.2论文主要内容及基本框架..........................................................21.2.1论文主要内容.....................................

3、...........................31.2.2论文基本框架................................................................31.3论文研究意义....................................................................4第二章上海移动校园市场营销环境分析...................................................62.1通信行业整体发展

4、态势分析........................................................62.2校园市场营销外部环境分析.......................................................102.2.1基于PEST分析法的校园市场营销环境..........................................102.2.2校园市场客户需求分析...............................................

5、........132.2.3校园市场竞争对手分析.......................................................172.3上海移动校园市场营销内部环境分析...............................................192.3.1公司概况...................................................................192.3.2公司资源分析.......................

6、........................................202.3.3公司文化分析...............................................................222.3.4公司核心能力分析...........................................................232.4基于SWOT的营销环境综合分析....................................................

7、24第三章上海移动校园市场拓展现状及问题分析............................................263.1校园营销主要产品分析...........................................................263.1.1传统业务...................................................................263.1.2互联网业务................................

8、.................................283.1.3数据接入业务...............................................................293.2上海移动校园营销现状..........................................