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1、THERESEARCHONDEVELOPINGSTRATEGYOFCHINARESOURCESCONSTRUCTIONCORPORATIONABSTRACTAstheaccelerationofChineseUrbanization,thenewcitiesarebuiltandLargeandmedium-sizedcitieshappentobereformed,whichimpelsthequickdevelopmentofcertainindustry,suchasrealestatedevelopment,thescaleofengineeringconstructionindus
2、tryanddevelopmentofproductstandard.Theimprovementofindustryaccessstandard,theresourcemarketizationdegreeandmarketcompetitionneedscorporationtobebetter.ThepaperanalysestheexternalenvironmentandinternalconditionsoftheChinaResourceConstructionCorporation(shortforCRCC),howtomakethedevelopmentstrategyto
3、improvetheeffectivenessofmanagementdecisionandimprovecompetition.CRCCrealizestheintensivegrowthduringthepastthreeyearsthroughthekeycompetitionability,definingproductcategoryandstrategytarget.Thepaperusesthebasictheoryofstrategyandstrategytools,analysestheexternalenvironmentofCRCCbyPEST,anddiscovers
4、theopportunityofdevelopment.Fiveforcesanalysismodelwilldefinethestatusofcompanyintheindustry,improvethecompetitionbyformulatingproperstrategy,andfindthepotentialadvantagebyestimatinginternalresource.SWOTwillanalysestheadvantage,disadvantageandopportunityandrisk,whichcangivesuggestions.CRisgoodatqua
5、lity,safetymanagementofcommercialprojectandprojectexperienceofcomplicatedproject.Howevertherearesomeproblems万方数据likelackingofunderstandingofnewconstructionmarketandmanagementresource,andthecostcontrolisnoteffective.Themultiplebusinessformbasedontheprojectmanagementandgeneralcontractingbusinessistom
6、eetthedifferentdemands,whichalsoincreasethedifficultyofinternalmanagement.CRneedstodefinethekeybusinessincorecitieswiththeadjustmentofbusinessdistrict,customerdemandsandtheabilityofresourceorganization.CRowns10department,6regionalbranchesand3businessdepartmentswith980employees.Theregionalbranchesis
7、thewaytocontrolmultipleprojectandconcentrateregionalresource.Thedirectmanagementofheadquartersdepartmentsimprovestheefficiencyofthefinancialandhumanresourcecontrol.Intheaspectofkeycompetitiveness,CRinsistso