湖北稻花香酒业股份有限公司成长战略分析

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1、ABSTRACTChinaisabigliquorproductionandconsumptioncountry，inrecentyearsmanVsmallwhiteliquorenterpriserapiddevelopment．HubeiDaoHuaxianggroupislocatedinYichangtownofLongquancityofHubeiprovince．Thegroupistheliquorindustryasaleader，setproductionandmanagementofg

2、reenfood，beverage，packagingproducts，biologicalchemicalindustry，modemlogistics，realestate，mineralexploitation，ecologicalagriculture，aquacultureandotherindustrysupportingthedevelopmentofcirculareconomyasoneoftheenterprisegroup，enterprisescaleandcomprehensive

3、economicstrengthrankscountrywideliquorindustrybeforethetenstrong，istheprovincialgovernmentkeycontactandsupporttheenterprises．HubeiDaoHuaxiangasaliquorcompanywhichsetuponly15years，itsownbrandcreationandthecorrespondingdevelopmentstrategieshavebeenrankedinth

4、etopeightliquorindustry，DaoHuaxiang’Ssuccessfulexperienceshouldbeenterpriselearning．HubeiDaohuaxiangliquorinashortperiodof10yearsaftertheestablishmentoftherapiddevelopmentandexpansion，in2009madetheChineseliquorindustrysalesoffourthofthegoodresults．Allofthi

5、sandenterprisechoiceofdevelopmentstrategyareinseparable．Qualityoftoday'ssuccesscangivemoreurgentdevelopmentoflocalindustryandotherenterprisestoenlightenment；atthesametime，gainedhugeSUCCESSofDaohuaxiangliquoralsoappearednewissue，forexample，thecurrentDaohuax

6、iangwineissoldinthecountry，butitsbrandawareness1Snothigh，andotherChinesewineindustrytenstrongtheotherliquorthereisabiggapbetweenthegasphasecomparison．Nowform，quality1Sselectedtostandfirmlyandfightsteadilystandnowoccupiedbythemarket?Stillboldlyforward，towar

7、dahighergoaltogoahead?Inthecurrentfiercecompetitionofwinelineofbusinessenvironment，theproblemforanyliquorcompanyisdifficultandurgent．Howtochoosethestrategyofgrowth，bothontheDaohuaxiangitselfbutalsototheotherlocalenterprises，isaquestionworthyofstudyandresea

8、rch．r门1‘一上hlsarticleusesthetheoryresearchcombinedwithcasestudymethod，toHubeiricewineindustryastheresearchobject，thispaperfirstlyontheenterprisegrowthstrategywerebriefly，summarizestheenterpriseatdifferentstage