jxhs公司3g手机市场营销策略分析

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1、目录目录第1章绪论·····················································································11.1研究背景.........................................................................................................11.2研究的意义....................................................................

2、.................................21.3研究方法.........................................................................................................3第2章公司概况与外部环境分析··························································42.1JXHS公司概况.....................................................

3、...........................................42.1.1JXHS公司的基本情况介绍·················································42.1.2公司销售结构·································································52.1.3公司组织架构·································································62.2JXHS公司3G手机营销环境分

4、析.................................................................72.2.1外部环境变化给JXHS公司发展提供的机会··························82.2.2内部环境的构成为JXHS公司发展创造条件·························152.3JXHS公司3G手机营销的SWOT分析......................................................16第3章JXHS公司3G手机现行营销策略分析··············

5、··························193.1JXHS公司产品代理策略..............................................................................193.1.13G手机产品特点·····························································193.1.2JXHS公司3G手机代理策略分析········································213.2JXHS公司产品价格策略.......

6、.......................................................................223.2.13G手机价格类型·····························································223.2.2JXHS公司3G手机价格策略分析········································233.3JXHS公司渠道结构策略分析.......................................................

7、...............253.3.13G手机渠道结构类型······················································253.3.2JXHS公司渠道运营现状分析·············································273.4JXHS公司促销活动策略分析......................................................................283.4.1促销活动类型······························

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