金华电信3g手机市场营销推广策略分析

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1、万方数据Researchon3GMobilephoneMarketingandPromotionStrategyofJinhuaChinaTelecomABSTRACTWiththecontinuousdevelopmentofinformationtechnology,communicationthroughvoiceandwireisnotabletomeetpeople’Srequirement．Therefore，the也irdgeneration(3G)，amoreconvenientandfaddishmobilecommunicationtechnologycanleou

2、tandischangingthewayofpeople’Sliving．Usingmobilephonetodoonlineshopping，videochat，ticketbooking，reservationandmakingpayment，etc．isveryvogue，fastandconvenient．Thisnewstyleofconsumptionandlivinghasreplacedthetraditionalones．ThreemaintelecommunicationoperatorsinChinaarecompetingwitheachotherfor3Gbu

3、siness．ChinaMobile，asamainforceinthedevelopmentofChinatelecommunicationindustryandtheleaderofChinamobilecommunication，occupies2／3ofmobileUSerSandearnsaprofitmanytimeshigherthanotheroperators．ChinaUnicornWasjointlyestablishedbyeightministriesofChina．BeforeitsCDMAwasmergedtoChinaTelecom，ChinaUnico

4、mwasnotgoingwellinGSMdevelopmentandcouldnotbreakthehardsituationofhavinglessusersandlowerprofits．AsamaintelecommunicationenterpriseandthelargestfoundationnetworkoperatorinChina,ChinaTetecomhasthelargesttelephonenetworkintheworldbutnoaccesstomobilecommunicationbusiness．In2009，itWaslicensedwithCDM

5、A20003Gandbecameoneoftheoperatorstorunallkindsoftelecommunicationbusiness．Nevertheless，itisalsoamainforceof3Gdevelopmentbasedonitslargestbackbonenetwork,themostworld-widecoverageofCDMA2000andthegreatnumberofUSeSgeneratedbyformerpersonal111万方数据Readingalotofdocuments，theauthorfoundoutthatthereispr

6、ettymuchstudyonmarketingstrategyfromtheperspectiveoftelecomoperatorand3Gitselfwhilethereisverylittleresearchonhowtoimprovedevelopingstrategybasedon3Gtechnologyfromthepointofviewofregionalmarkets，nottomentionthesystematicandtheorizedstudyonmobilemarketingaccordingtolocalsituation．Therefore，theaut

7、hordoesaprofoundresearchonthemarketing，whichisthecoreofdevelopmentof3Gmobile，inJinhuaTelecomfromtheaspectof3GtechnologyaccordingtothesituationofJinhuaTelecomoperator．Ittakesmethodsofexamplesresearch，deepresearch，theoriescomb