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1、AbstractInearlyJanuary2009,Chinamobile,Chinaunicom,Chinatelecomwonthe3Glicences,markedChina'sofficiallyentersthe3Gera.Theapplicationsandescalatesof3Gtechnology.speedupthemobileInternetandthespeedofdatatransmission,expandthemobilephoneasanewmediadevelopmentspace.Asthe3Gtech
2、nologymaturityandthegrowingnumberofusers,moreandmoreadvertisersturnseyestomobileadvertising.Theadvertisingvalueofmobileadvertisingisbecomingincreasinglyprominent.Thedomesticindustryandpracticebegintoresearchandexplorationthe3Gmobileadvertising,Butthereisfewofthedevelopment
3、ofmobileadvertisingstrategyunderthe3Gconditions.Sothisthesisisbasedonthecommunication,advertising,economicsandotherrelatedtheories,analysingthedevelopmentandbottlenecksofmobileads,discussingindetailthe3Gmobileadvertisingageofvariousdevelopmentstrategy,toprovidereferencefor
4、advertisersandenterprises.First,thepaperdescribestherelatedconceptsof3G,mobilephone,mobile
advertisingmedia,andexistingresearchresultsindetailed,makesacomparisonof
mobileadvertisingandtraditionalmediaadvertising.anddoesamoredetailed
descriptionofthisarticle'sresearchbackgr
5、ound,objectives,methodsandstatus.
Secondly,thepaperdiscussestheopportunitiesandtheproblemsofmobile
advertisinginthe3Gera,onthebasisofelaboratingthecurrentsituationofmobile
advertising,theadvantagesofmobileadvertisingthein3Gera.Theopportunities
mainlylncludes:mobileadmarket
6、hasbeenfurtherexpanded,performanceinthe
formofmobileadvertisinghasbeenenrichedandsoon.Theproblemsmainly
lncludes:thespreadofspam,theprivacyofusershasbeenviolated,thecontentsof
mobileadisnotattractiveenough,etc.Thenthearticleanalysistheresultsofthe
surveyaboutattitudeof3Gus
7、ersformobileadvertisingbytheauthor.Fromthe
resultsofthequestionnairecanbeseenthattherearedemandsforthe3Geraof
mobileadvertising.However,duetosomeproblemsthatexistinthemobile
advertisinghinderedthehealthydevelopmentofmobileadvertising.Finally,thepaperdescripesofthedevelopme
8、ntofmobileadvertisinginthe3Geraindetaile,onthebasisoftheanalysisintheeraof3Gmobileadverti
