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ID:30546312
大小:112.00 KB
页数:6页
时间:2018-12-31
《Further Discussion on the Plights & Outlets of Traditional TV in New Media Age》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、FurtherDiscussiononthePlights&OutletsofTraditionalTVinNewMediaAge Abstract:Currently,theconvenienceandefficiencynetworkTVhasbecomeincreasinglypopularwiththepeopleandattractedmanyaudienceofthetraditionalTVandthemarketshareofads,creatingunprecedentedplightsandchallengesfortradition
2、alTV.Forthisreason,traditionalTVshouldbringitsadvantagesintofullplay,investmoreeffortsinthemanyaspectssuchaslivebroadcast,depth,familyandtheyouth,findnewoutletsintheplightsandrealizethegreatrevolutionofthetraditionalTVinthenewera. Keywords:NetworkTV,TraditionalTV,Plights,Outlets
3、 TiVo,afamousAmericanSetTopBox(STB)manufacturerandserviceproviderhasreleasedaresearchreportontheusers’viewingbehaviors.Afteranonymouslytailingtheviewingbehaviorsof2millionTiVoSTBusers,TiVohasgotthesurprisingdata:thevideo-on-demandanddelayedTVhavetakenuptwothirdsandliveTVonlycover3
4、8%oftheviewingbehaviors.What’smore,theshareoftheliveTVuserspurchasingtheserviceofNetflix,YouTubeandHuluPlusviaTiVoSTBisaslowas27%.Rogers,CEOofTiVothinks6thattheviewingbehavioroftheusersintheinternettimeischangingrapidlyandthetraditionalTVoperatorsarefacedwithever-increasingchallen
5、ges.Asamatteroffact,therearestillsomeoutletstotheplightsinthefaceofthetraditionalTV.AslongastraditionalTVcanovercometheseplights,itwillbereborn. I.ThePlightsofTraditionalTV (I).SeparatetheaudiencesoftraditionalTV Fromtheabove-mentionedsurveyreportbyTiVo,theviewersoftraditionalT
6、Vdecreasegreatly,whichisthemostsignificantanddirectshockbroughtbynetworkTV.SinceChineseTVbegantobroadcastin1958,ChineseTVhasownedagroupofstableaudiences;however,withthecomingofthenetworkinformationageandthediversifiedtrendsoftheaudiences’requirements,thelimitedtraditionalTVhasfail
7、edtosatisfytheaudiences’needs.Underthiscircumstance,thenetworkTVcanprovidediversifiedchoicestoitsaudiences;thus,itnaturallyseparatestheaudiencesoftraditionalTV.Accordingtothestatistics,theemergenceofthemediasuchasthenationalTVdigitalizationandinternetvideowillattract50%audiencesof
8、traditionalTVandtheinternetvideoc
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