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1、NavigatetheNoiseNavigatetheNoiseInvestingintheNewAgeofMediaandHypeRichardBernsteinJohnWiley&SonsNewYork•Chichester•Weinheim•Brisbane•Singapore•TorontoThisbookisprintedonacid-freepaper.Copyright©2001byRichardBernstein.Allrightsreserved.PublishedbyJohnWiley&Sons,Inc.Publ
2、ishedsimultaneouslyinCanada.Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recording,scanningorotherwise,exceptaspermittedunderSections107or108ofthe1976UnitedStatesCopyrightAct,withou
3、teitherthepriorwrittenpermissionofthePublisher,orauthorizationthroughpaymentoftheappropriateper-copyfeetotheCopyrightClearanceCenter,222RosewoodDrive,Danvers,MA01923,(978)750-8400,fax(978)750-4744.RequeststothePublisherforpermissionshouldbeaddressedtothePermissionsDepa
4、rtment,JohnWiley&Sons,Inc.,605ThirdAvenue,NewYork,NY10158-0012,(212)850-6011,fax(212)850-6008,E-Mail:PERMREQ@WILEY.COM.Thispublicationisdesignedtoprovideaccurateandauthoritativeinformationinregardtothesubjectmattercovered.Itissoldwiththeunderstandingthatthepublisherisn
5、otengagedinrenderingprofessionalservices.Ifprofessionaladviceorotherexpertassistanceisrequired,theservicesofacompetentprofessionalpersonshouldbesought.LibraryofCongressCataloging-in-PublicationData:Bernstein,Richard,1958–Navigatingthenoise:investinginthenewageofmediaan
6、dhype/RichardBernstein.p.cm.Includesbibliographicalreferencesandindex.ISBN0-471-38871-8(cloth:alk.paper)1.Investments.2.Investmentanalysis.I.Title.HG4521.B4452001332.6—dc212001017840PrintedintheUnitedStatesofAmerica.10987654321ToChrisandSaraContentsAcknowledgmentsixInt
7、roductionxiChapter1WhatIsNoise?1Chapter2TheRisksofDo-It-YourselfInvesting:WhatYouDon’tKnowCouldHurtYourPerformance25Chapter3NoiseandExpectations:WhatGoesAround,ComesAround51Chapter4NoiseandLong-TermInvestmentPlanning71Chapter5NoiseandDiversification91Chapter6Noise,Risk
8、,andRiskAssessment113Chapter7InvestmentLosses,TimeHorizon,andRisk133Chapter8Don’tSearchforGoodCompanies,SearchforGood
