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1、Unit5GettingthemessageI.单元教学目标技能目标SkillGoals▲Talkaboutadvertisingandadvertisements▲Practisemakingcomplaintsandexpressingemotions▲Practiseexpressingandevaluatingdifferentviews▲ReviewtheObjectComplement▲WriteanadvertisementII.目标语言功能句式MakingcomplaintsandexpressingemotionsHe
2、’stoblame.That’slovely/great/wonderful!Whatdoyoumeanbydoingso?Doesthatsurpriseyou?Heshouldn’thavedoneit.Issomethingworryingyou?Sheblamedhimforcominghomelate.It’s(quite)allright.Howcouldyoucheatyourteacher?I’mpleasedwithyourspokenEnglish.Whydidn’tyoutellmethetruth?IwishIh
3、adnevergivenitup.词汇1.四会词汇convey,advertise,advertiser,brand,consideration,charge,loss,blame,broadcast,post,react,annoy,annoying,accuse,associate,appeal,frequent,figure,salesman,saleswoman,profit,campaign,policy,spokesman,spokeswoman,illegal,target,nowadays,nephew,waitress
4、,hostess,attach,discount,bonus2.认读词汇mislead,misleading,critic,Ronaldo,TetsuyaKomuro,bait,bullet,nutritional,heroine,goddess,promotion,legend,slogan,catchy,context3.重点词组take...intoconsideration,incharge(of),handinhand,getacross,appealto,keepaneyeoutforsb./sth.,pointout,ma
5、kesense4.重点词汇advertise,charge,blame,react,accuse,figure,profit,attach,discount语法ReviewtheObjectComplement1.Somepeoplefindadvertisementsusefulandentertaining.2.AsmyneighborMr.Whiteisatroublemaker,Ihavetokeepmyselfawayfromhim.3.TheConsumers’Clubadvisesustomakeinformedchoic
6、esbyreadingadscarefully.4.Companieshopetoseeadsinfluencethebehaviorofcustomers.5.Companiesspendalargeamountofmoneyemployingadvertisers.6.TheUNemploysfamouspeopletomakeitsprogrammesknowntothepublic.7.TheyappointedhimheadoftheBiologyDepartment.8.Wefoundtheroomdecoratedwith
7、framedadsonthewalls.重点句子1.Youthinkthenewspaperistoblameforthisbecause...P392....hasgonehandinhandwiththedevelopmentofadvertising.P403.Customersseesomanyadseverydaythatadvertisersmust...togettheirmessageacross.P404.Thebestchancetoreachcustomersistoappealtotheiremotions.P4
8、05.Ithasbeenprovenagainandagainthat...P406.Firstofall,weshouldalwayskeepaneyeoutfor“hiddeninformation”.
