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ID:28350579
大小:7.39 MB
页数:59页
时间:2018-12-09
《hm公司的稳定型战略分析》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、083025531施明“HM”公司的稳定型战略研究AbstraCtBagsandluggagemeansavarietyofPortableeontainerwhieheouldholdgoods.Withthesoeio一eeonomieandeulturedeveloPment,bagsandluggagehavebecomeindisPensablePartinPeoPle,5lifetimeandthefashionaceessoriesbywhiehPeoPleexPresstheirimagea
2、ndeharm.China15theworld,5largestProdueerandexPorterofbagsandluggagestate,theannualoutPutaeeountingformorethan50%oftotalglobaloutput,theannualexportoecupying33%oftotalglobalexports.Bagsandluggage15thelargestofChina,5exPortof1ightindustrialProduets.Ithaserea
3、tedformorethan150millionPeoPleofemPloymenioPPortunitieshereinChina.BagsandluggageindustrieshavePlayedanimPortantroleintheinternationaltrademarketandthedomestieeeonomiceonstruction.Throughmorethan20year’5develoPrnent,byvirtueofinnateendowmentadvantagessueha
4、snaturalresourcesandlaboreosts,eombinedwithagoodenvironmentofindustrialelusteringandtheformationofeeonomicseale,China’5bagsandluggageindustrieshaveformedhigherlevelsofmodernProduetionandProeessingexPortindustries.Theyhavebeeometheworld’5largestbagsandlugga
5、geuPstreamProduetsdeveloPmentandProdueixigaswellasProduetsProeessingandexPorteenter.However,beeauseourbagsandluggageProduetsarewithlowervalue一added.EaehoftheProduets15highlyhomogeneous.ThebagenterprisesareunabletodesigninganddeveloPingnewProduetsbythemselv
6、es.Brandawareness15weakamongalltheseenterprises.There15existedbigeontradietionbetweenhugeProduetioneaPaeityandbrandshortage.Atthesametime,duetothesinglechannelintheinternationalmarketingsineethelongtimeago,thebagsandluggageexPortoPerationlevel15notinternat
7、ionalizedinaecordaneewiththedeveloPmentoftheProduetionstatus.WiththeentryoftheWbrldTradeOrganization,China’5bagsandluggageindustryeonfrontthegreatoPPortunity.Inthemeanwhile,theyinevitablyfaeevariousformofthetradeProteetionfromalloftherestworldinordertosafe
8、guardtheirowneeonomieinterests.Anti一dumPing,intellectualpropertydisPutes,alltyPesofteehniealbarriers,suehasgreenba打iers,allkindsoftheabovementionedtradefrietionhavebeentakenPlaeedfrequently.WiththedeePeningof
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