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1、~首都体育学院2010届硕士毕业论文AbstractGiftconsumptionisasocialbehavior,characteristicsoftheirconsumptionbythe
consumersthemselves,giftsconsumptionenvironmentandthesocietyasawholethe
three-sideconstraints,gifts,threeaspectsofconsumerbehaviorisoftentheresultof
cross-cutting.E
2、nvironmentoftheconsumersocietyasawholetoguidegiftsandgiftsofthose
giftsideasaboutconsumption.Inthegiver,therecipient,andsocialconsumption,
environmentalimpactofthesethreefactors,thesocialconsumptionenvironmentdominate.
Inthegiver,therecipient,andsocialconsumptio
3、n,environmentalimpactofthesethree
factors,thesocialconsumptionenvironmentdominate.Consumersandtherecipientwillbe
subjecttosuchalargeenvironmentalimpact,inthetreatmentofchoiceofgiftsattitudesin
linewiththelargerenvironment.RoyalJellyfromthe80's,90s3,HeartsKuntilM
4、elatonin,
giftshasbecomeamarketingconceptinmanyindustriesusemarketingadvertisers.Atpresent,
theuseofgiftsortakingaholidaygiftsalescarcompanieshavenotonlylimitedtothehealth
productsindustry,butextendstosome,suchasfoodindustry,tobaccoindustry,cosmetics
industry,el
5、ectronicsindustry,bookindustry,clocksandwatchesindustry,andhealthproducts
andserviceindustriesotherfields.Intoday'sfitnessinthisenvironment,andaspeople'senthusiasmtoparticipatein
physicalactivitycontinuallywarming,sportinggoodsgifttomeetexactlythisenvironment,a
6、majortrend.SportingGoodsgiftmarketingresearchbecomesbothpracticalandmeaningful.
Thisquestionnairesurveymethodadopted,literatureresearchmethod,interviewsand
mathematicalstatisticalmethod,logicalanalysismethodSportingGoodsgiftMarketing
conductedastudyofmarketingre
7、search,includingthestatusquoofChina'ssportinggoods,
sportinggoodsgiftmarketsupplyanddemand,andsportsthefeasibilityofmarketinggift
items,sportinggoods,giftsmarketingstrategiesandmethods.Themainconclusionsare:SportingGoodsgiftmarketingintoday'ssocietyandthefuture
8、agreatmarket;SportingGoodsgiftmarketingisthekeytopromotion.Throughtheuseof
television,radio,Internet,newspapers,transitmedia,sportseventsandothercoverage,easyto
conta
