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1、首都体育学院2010届硕士毕业论文AbstractGiftconsumptionisasocialbehavior,characteristicsoftheirconsumptionbytheconsumersthemselves,giftsconsumptionenvironmentandthesocietyasawholethethree-sideconstraints,gifts,threeaspectsofconsumerbehaviorisoftentheresultofcross-cutting.Environmentoftheconsumersoci
2、etyasawholetoguidegiftsandgiftsofthosegiftsideasaboutconsumption.Inthegiver,therecipient,andsocialconsumption,environmentalimpactofthesethreefactors,thesocialconsumptionenvironmentdominate.Inthegiver,therecipient,andsocialconsumption,environmentalimpactofthesethreefactors,thesocialcon
3、sumptionenvironmentdominate.Consumersandtherecipientwillbesubjecttosuchalargeenvironmentalimpact,inthetreatmentofchoiceofgiftsattitudesinlinewiththelargerenvironment.RoyalJellyfromthe80's,90s3,HeartsKuntilMelatonin,giftshasbecomeamarketingconceptinmanyindustriesusemarketingadvertisers
4、.Atpresent,theuseofgiftsortakingaholidaygiftsalescarcompanieshavenotonlylimitedtothehealthproductsindustry,butextendstosome,suchasfoodindustry,tobaccoindustry,cosmeticsindustry,electronicsindustry,bookindustry,clocksandwatchesindustry,andhealthproductsandserviceindustriesotherfields.I
5、ntoday'sfitnessinthisenvironment,andaspeople'senthusiasmtoparticipateinphysicalactivitycontinuallywarming,sportinggoodsgifttomeetexactlythisenvironment,amajortrend.SportingGoodsgiftmarketingresearchbecomesbothpracticalandmeaningful.Thisquestionnairesurveymethodadopted,literatureresear
6、chmethod,interviewsandmathematicalstatisticalmethod,logicalanalysismethodSportingGoodsgiftMarketingconductedastudyofmarketingresearch,includingthestatusquoofChina'ssportinggoods,sportinggoodsgiftmarketsupplyanddemand,andsportsthefeasibilityofmarketinggiftitems,sportinggoods,giftsmarke
7、tingstrategiesandmethods.Themainconclusionsare:SportingGoodsgiftmarketingintoday'ssocietyandthefutureagreatmarket;SportingGoodsgiftmarketingisthekeytopromotion.Throughtheuseoftelevision,radio,Internet,newspapers,transitmedia,sportseventsandothercoverage,easytocontactwithconsumersmeans
8、topro
