Cultural Differences Between China and America——Based on Advertisement 英语专业毕业论文

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1、CulturalDifferencesBetweenChinaandAmerica——BasedonAdvertisementAbstract：Advertisingistheculturalphenomenonthatincludessocialformsanditisapictureofsocialprogress.Advertisingtransmissionisexpandingtheresultofcivilizationandchangingtheculturalstructureamongdifferentnat

2、ions.Asaformofculturaltransmission,advertisingbringsimportantinfluenceonculturalinfiltration.ThisthesismainlyfocusesonthedifferencesbetweenChineseandAmericanculturefromadvertisements.KeyWords：Advertisement;culturetransmission;culturaldifferencesInstructionPart：Cultu

3、reisonethingthatshouldaccumulateduringalonglivingtimeinonenation.Itrootsinthenationalmind,thisisthescopeofconsciousness.Differentcountrieshavedifferentcultures,theyshouldcommunicatewitheachother.Althoughtheyaremanywaystoexchangeculture,advertisingisoneofbestwaytodoi

4、t.Advertisingistheculturalphenomenonthatincludessocialformsanditisapictureofprogressivesociety.Advertisingtransmissionisakindofculturaltransmission.AsBeitywhowasafamouspersoninAmericanadvertisingsaidthatifnoonemakesadvertising,whocancreateculture?Advertisingshouldno

5、tonlytransmitinnativecountry,butalsoinothercountries.Butglobalizationposesachallengetoeverynationalculture.Ontheinternationalstage,Chinabecomesalittlefeeble.Intheinternationaladvertisingjudges,thereisnoChinese.Thisshowsthatweshouldmakeeveryefforttochangethisphenomen

6、on.Weshouldtransmitmorecommercialinformationandpublicizenationalculture,suchastheadvertisingofKongfushows“makepeoplemisshomer”,Hongdoushows“apoemofHongdou”.Chinesenationalcultureisanendlesstreasure.Accordingthesechallenges，I’vemadesomeanalysisofculturaldifferencesbe

7、tweenChinaandAmericaAnalysis:A.InfluencesofChineseandAmericanLanguagesonAdvertising1.LanguageDifferencesLanguageisthecarrierofculture,everywordstandsforonemeaning.Whenwespeakmotherlanguageinourhometown,whichmustbeeasy.Butinthetrendofglobalization,everycountryshouldc

8、ommunicatewithothers,sodoChinaandAmerica.Thesetwodifferentlanguagesareobstacleswhenthetwocountriesareexchangingcultures.Intheadvertisingac