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1、AdvertisingEnglishlanguagecharacteristicsandtranslationmethods广告英语的语言特点及翻译方法ContentsAbstractinChinese……………………………………………………………….1AbstractinEnglish………………………………………………………………..21.IntroductionoftranslationstandardsinAdvertisement………………………….32.AdvertisingEnglishchar
2、acteristics……………………………………………….42.1.Vocabularycharacteristics…………………………………………………………..52.2.Grammarcharacteristics……………………………………………………………….62.3.Rhetoriccharacteristics………………………………………………………………73.TranslationmethodsForEnglishAdvertisements…………………………………………83.1.Lite
3、raltranslation……………………………………………………………………..93.2.Freetranslation………………………………………………………………………104.Conclusion……………………………………………………………………………..115.Acknowledgement……………………………………………………………………12.摘要在商品经济高度发达的今天,广告作为信息载体,已经渗透到生活的各个领域,成为现代生活不可缺少的一部分。广告英语已经发展成为一种重要的实用文体,有自己独
4、特的语言风格,在翻译时应坚持正确的翻译标准,充分考虑广告英语的语言特色,采取恰当的翻译策略,以展示广告英语所特有的语言魅力。关键词:广告英语;翻译标准;语言特色;翻译策略AbstractAsthecommodityeconomyhighlydevelopedinthemodernsociety,advertising,asthecarrierofinformationhaspenetratedintoeveryfieldoflife,becomeanindispensablepartofthemodernlif
5、e.AdvertisingEnglishhasdevelopedintoanimportantpracticalstyle,havetheirownuniquelanguagestyle,whentranslationshouldadheretothecorrecttranslationstandards,fullconsiderationadvertisingEnglishlanguagecharacteristic,takeappropriatetranslationstrategiesindisplaya
6、dvertising,peculiarcharmoftheEnglishlanguage.Keywords:advertisingEnglish;Translationstandards;Languagecharacteristics;Translationstrategy1.IntroductionofAdvertisingtranslationstandardsTheso-calledadvertisementisbyallmeansofmediatoconveycertaincommodityinform
7、ationtothepublicandmedia.Themainfunctionistodrawthereaders’attentiontostimulatetheirdesireforconsumption.Theeffectofadvertisementtranslationemphasizethatthetranslationnotonlyshouldprovidesufficientinstantcommodityinformationtoreaders,butalsogivethereaderafee
8、lingjustastheywereexperiencingthatevent".Therefore,advertisingtranslationstandardsareofgreatsignificancetokeeptheEnglishadvertisement’sharmony.Besides,thestandardsalsoplaytheroletoevaluatethequa
