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时间:2018-11-05
《执行力:战略流程:战略评估》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、----------专业最好文档,专业为你服务,急你所急,供你所需-------------文档下载最佳的地方如何进行战略评估?HOWTOCONDUCTASTRATEGYREVIEW如何进行战略评估?--如何“执行战略”?战略的基本要素有多少合适?战略层次如何划分?谁来制订战略计划?战略评估会议检验战略的最后机会___战略评估会议Strategyreviewmeeting《战略管理:Evaluationandcontrol》Thereviewshouldbeacreativeexercise,notadrill[dril]演习,练习wherepeopleregurgi
2、tate[ri(:)5^E:dViteit]反胃,反刍data.Ifcreativityisabsentfromtheconversation,theparticipantsmightaswell【mayaswell最好】stayintheiroffices.Peoplehavetoleavewithclosure[5klEuVE]关闭,终止辩论tothediscussionandclearaccountability【清楚的责任】fortheirpartsintheplan,andtheleadermustfollowthroughtobesurethatevery
3、oneisclearabouttheoutcomeofthereview.Thestrategyreviewisalsoagoodplaceforaleadertolearnabout学习anddeveloppeople.You’llfindoutabouttheirstrategic-thinkingcapabilities,bothasindividualsandasagroup.QUESTIONSTORAISEATASTRATEGICREVIEW战略评估应该提出的问题Thediscussionmustanswerthekeyquestions:---------
4、-专业最好文档,专业为你服务,急你所急,供你所需-------------文档下载最佳的地方----------专业最好文档,专业为你服务,急你所急,供你所需-------------文档下载最佳的地方(1)Istheplanplausible[5plC:zEbl]似是而非的andrealistic?(2)Isitinternallyconsistent?(3)Doesitmatchthecriticalissuesandtheassumptions[E5sQmpFEn]假设?(4)Arepeoplecommittedtoit?You'llalsoberaisingn
5、ewquestionsandsharpening[5FB:pEn]磨快oldonestonewlevelsofspecificity[7spesi5fisiti]特异性,特征.Forexample:(5)Howwellversed[vE:st]精通的iseachbusinessunitteamaboutthecompetition?各事业单位团队对竞争情势的掌握如何?《竞争者分析》knowledgeableorskilled①Whatareourcompetitors[kEm5petitE]竞争planningtodotoserve[sE:v]theircustome
6、rsegments【顾客群】andpreventusfromservingthem?②Howgoodaretheirsalesforces销货力量[人员]?③Whatareourcompetitorsdoingtoincreasemarketshare市场份额,市场占有率?④Howwilltheyrespondtoourproductofferings?⑤Whatdoweknowaboutthebackgroundofourcompetitor'sleadership【竞争对手的领导层的背景】?Iftheyarefromthemarketing,theymaybemo
7、stlikelytorespondwithnewmarketingprograms;iftheyarefromproduction,theymaytrytoenhancequality.----------专业最好文档,专业为你服务,急你所急,供你所需-------------文档下载最佳的地方----------专业最好文档,专业为你服务,急你所急,供你所需-------------文档下载最佳的地方①Whatdoweknowabouttheleaderofafierce[fiEs]凶猛的competitorandhismotivations,an
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